--- title: "CodeBlue vs iT360: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CodeBlue or iT360? Compare estimated monthly branded-search demand and Share of Search inside the Auckland IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/codeblue-vs-it360" publisher: "Brandwave" --- # CodeBlue vs iT360: Which is more popular by branded search in New Zealand? Which is more popular in search, CodeBlue or iT360? Compare estimated monthly branded-search demand and Share of Search inside the Auckland IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CodeBlue and iT360 - **Competitive set**: Auckland IT service providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **CodeBlue Share of Search**: 34.5% - **iT360 Share of Search**: 14.9% ## Which is more popular in search, CodeBlue or iT360? - In August 2026, CodeBlue had more branded searches than iT360 among auckland IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to iT360’s 290, and held a 34.5% Share of Search versus iT360’s 14.9%. - CodeBlue was ahead of iT360 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand moved from 57% to 34.5%, and its estimated monthly branded searches moved from 730 to 670. - Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand moved from 21.9% to 14.9%, and its estimated monthly branded searches moved from 280 to 290. ## How did search popularity change for New Zealand auckland IT service providers in August 2026? - In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%. - In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%. - In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 40.7% to 34.5%. ## Month by month | Month | CodeBlue estimated searches | CodeBlue Share of Search | CodeBlue rank | iT360 estimated searches | iT360 Share of Search | iT360 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 57% | 1 | 280 | 21.9% | 2 | | Nov 2025 | 710 | 59.7% | 1 | 220 | 18.5% | 2 | | Dec 2025 | 560 | 58.9% | 1 | 190 | 20% | 2 | | Jan 2026 | 600 | 60% | 1 | 180 | 18% | 2 | | Feb 2026 | 640 | 53.3% | 1 | 230 | 19.2% | 2 | | Mar 2026 | 890 | 57.1% | 1 | 240 | 15.4% | 2 | | Apr 2026 | 600 | 50% | 1 | 290 | 24.2% | 2 | | May 2026 | 590 | 33.7% | 2 | 350 | 20% | 3 | | Jun 2026 | 630 | 38.7% | 1 | 230 | 14.1% | 3 | | Jul 2026 | 570 | 40.7% | 1 | 350 | 25% | 2 | | Aug 2026 | 670 | 34.5% | 2 | 290 | 14.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CodeBlue’s and iT360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure. - **iT360**: Measured on the search terms “it 360”, “it360”, “it360 auckland” and “it360 nz”, summed into one figure. - [CodeBlue profile](/demand/nz/brands/codeblue) - [iT360 profile](/demand/nz/brands/it360) - [All auckland IT service providers in New Zealand](/demand/nz/categories/nz-auckland-it-service-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CodeBlue or iT360? In August 2026, CodeBlue had more branded searches than iT360 among auckland IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to iT360’s 290, and held a 34.5% Share of Search versus iT360’s 14.9%. ## Cite this page Brandwave. "CodeBlue vs iT360: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/codeblue-vs-it360 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/codeblue-vs-it360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.