--- title: "CodeBlue vs IT Works: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CodeBlue or IT Works? Compare estimated monthly branded-search demand and Share of Search inside the Wellington IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/codeblue-vs-it-works" publisher: "Brandwave" --- # CodeBlue vs IT Works: Which is more popular by branded search in New Zealand? Which is more popular in search, CodeBlue or IT Works? Compare estimated monthly branded-search demand and Share of Search inside the Wellington IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CodeBlue and IT Works - **Competitive set**: Wellington IT service providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **CodeBlue Share of Search**: 39.4% - **IT Works Share of Search**: 2.9% ## Which is more popular in search, CodeBlue or IT Works? - In August 2026, CodeBlue had more branded searches than IT Works among wellington IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to IT Works’ 50, and held a 39.4% Share of Search versus IT Works’ 2.9%. - CodeBlue was ahead of IT Works in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand moved from 65.8% to 39.4%, and its estimated monthly branded searches moved from 730 to 670. - Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand moved from 9.9% to 2.9%, and its estimated monthly branded searches moved from 110 to 50. ## How did search popularity change for New Zealand wellington IT service providers in August 2026? - In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%. - In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%. - Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026. ## Month by month | Month | CodeBlue estimated searches | CodeBlue Share of Search | CodeBlue rank | IT Works estimated searches | IT Works Share of Search | IT Works rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 65.8% | 1 | 110 | 9.9% | 3 | | Nov 2025 | 710 | 68.3% | 1 | 70 | 6.7% | 3 | | Dec 2025 | 560 | 67.5% | 1 | 70 | 8.4% | 3 | | Jan 2026 | 600 | 69% | 1 | 50 | 5.7% | 3 | | Feb 2026 | 640 | 62.7% | 1 | 50 | 4.9% | 4 | | Mar 2026 | 890 | 64% | 1 | 70 | 5% | 4 | | Apr 2026 | 600 | 63.8% | 1 | 30 | 3.2% | 4 | | May 2026 | 590 | 41.3% | 2 | 30 | 2.1% | 4 | | Jun 2026 | 630 | 43.4% | 1 | 50 | 3.4% | 4 | | Jul 2026 | 570 | 52.8% | 1 | 30 | 2.8% | 4 | | Aug 2026 | 670 | 39.4% | 2 | 50 | 2.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CodeBlue’s and IT Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure. - **IT Works**: Measured on the search terms “it works new zealand”, “it works nz” and “it works wellington”, summed into one figure. - [CodeBlue profile](/demand/nz/brands/codeblue) - [IT Works profile](/demand/nz/brands/it-works) - [All wellington IT service providers in New Zealand](/demand/nz/categories/nz-wellington-it-service-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CodeBlue or IT Works? In August 2026, CodeBlue had more branded searches than IT Works among wellington IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to IT Works’ 50, and held a 39.4% Share of Search versus IT Works’ 2.9%. ## Cite this page Brandwave. "CodeBlue vs IT Works: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/codeblue-vs-it-works This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/codeblue-vs-it-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.