--- title: "CodeBlue vs Focus Technology Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CodeBlue or Focus Technology Group? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/codeblue-vs-focus-technology-group" publisher: "Brandwave" --- # CodeBlue vs Focus Technology Group: Which is more popular by branded search in New Zealand? Which is more popular in search, CodeBlue or Focus Technology Group? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CodeBlue and Focus Technology Group - **Competitive set**: Dunedin IT support companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **CodeBlue Share of Search**: 31.8% - **Focus Technology Group Share of Search**: 10.9% ## Which is more popular in search, CodeBlue or Focus Technology Group? - In August 2026, CodeBlue had more branded searches than Focus Technology Group among dunedin IT support companies in New Zealand. CodeBlue was estimated to have 670 branded searches compared to Focus Technology Group’s 230, and held a 31.8% Share of Search versus Focus Technology Group’s 10.9%. - CodeBlue was ahead of Focus Technology Group in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among dunedin IT support companies in New Zealand moved from 32.2% to 31.8%, and its estimated monthly branded searches moved from 730 to 670. - Across the 11 months ending August 2026, Focus Technology Group’s estimated Share of Search among dunedin IT support companies in New Zealand moved from 10.6% to 10.9%, and its estimated monthly branded searches moved from 240 to 230. ## How did search popularity change for New Zealand dunedin IT support companies in August 2026? - In August 2026, CodeBlue gained estimated Share of Search among dunedin IT support companies in New Zealand, from 29.1% to 31.8%. - In August 2026, Focus Technology Group lost estimated Share of Search among dunedin IT support companies in New Zealand, from 11.7% to 10.9%. ## Month by month | Month | CodeBlue estimated searches | CodeBlue Share of Search | CodeBlue rank | Focus Technology Group estimated searches | Focus Technology Group Share of Search | Focus Technology Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 32.2% | 1 | 240 | 10.6% | 4 | | Nov 2025 | 710 | 28.4% | 2 | 380 | 15.2% | 3 | | Dec 2025 | 560 | 30.8% | 1 | 230 | 12.6% | 3 | | Jan 2026 | 600 | 28.3% | 2 | 270 | 12.7% | 3 | | Feb 2026 | 640 | 32.3% | 1 | 220 | 11.1% | 4 | | Mar 2026 | 890 | 39.4% | 1 | 270 | 11.9% | 3 | | Apr 2026 | 600 | 31.6% | 1 | 250 | 13.2% | 3 | | May 2026 | 590 | 32.4% | 1 | 250 | 13.7% | 3 | | Jun 2026 | 630 | 27.3% | 1 | 230 | 10% | 5 | | Jul 2026 | 570 | 29.1% | 1 | 230 | 11.7% | 4 | | Aug 2026 | 670 | 31.8% | 1 | 230 | 10.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CodeBlue’s and Focus Technology Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure. - **Focus Technology Group**: Measured on the search terms “focus net nz”, “focus technology”, “focus technology group”, “focus technology invercargill”, “focus technology timaru”, “focus.net.nz” and “focustechnology”, summed into one figure. - [CodeBlue profile](/demand/nz/brands/codeblue) - [Focus Technology Group profile](/demand/nz/brands/focus-technology-group) - [All dunedin IT support companies in New Zealand](/demand/nz/categories/nz-dunedin-it-support-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CodeBlue or Focus Technology Group? In August 2026, CodeBlue had more branded searches than Focus Technology Group among dunedin IT support companies in New Zealand. CodeBlue was estimated to have 670 branded searches compared to Focus Technology Group’s 230, and held a 31.8% Share of Search versus Focus Technology Group’s 10.9%. ## Cite this page Brandwave. "CodeBlue vs Focus Technology Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/codeblue-vs-focus-technology-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/codeblue-vs-focus-technology-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.