--- title: "Cobram Estate vs Red Island: Which is searched more in New Zealand?" description: "Is Cobram Estate or Red Island more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-red-island" publisher: "Brandwave" --- # Cobram Estate vs Red Island: Which is searched more in New Zealand? Is Cobram Estate or Red Island more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cobram Estate and Red Island - **Competitive set**: Cooking oil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cobram Estate Share of Search**: 2.8% - **Red Island Share of Search**: 0.92% ## Is Cobram Estate or Red Island more popular in search? - In September 2026, Cobram Estate had more branded searches than Red Island among cooking oil brands in New Zealand. Cobram Estate had about 60 branded searches, while Red Island had 20. Cobram Estate made up 2.8% of all cooking oil brand searches we track, and Red Island accounted for 0.92%. - Cobram Estate was ahead of Red Island in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cobram Estate’s share of searches among cooking oil brands in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches held steady at 60. - Across the 12 months ending September 2026, Red Island’s share of searches among cooking oil brands in New Zealand moved from 0.81% to 0.92%, and its estimated monthly branded searches held steady at 20. ## Top cooking oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cobram Estate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Island did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Good Oil | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Alfa One | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cobram Estate | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Lupi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | The Village Press | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bertolli | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Olivado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Island | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooking oil brands - Asked ChatGPT "Which cooking oil brand should I buy in New Zealand?": 1. The Good Oil, 2. Bertolli, 3. Alfa One - Asked ChatGPT "What are the best cooking oil brands in New Zealand?": 1. Cobram Estate, 2. The Village Press, 3. Lupi, 4. Alfa One - Asked ChatGPT "What's the best cooking oil brand in New Zealand for everyday cooking?": 1. The Good Oil, 2. Alfa One, 3. Lupi - Searched Google, AI Overview "best cooking oil": named none of the brands we track - Searched Google, AI Overview "olive oil nz": 1. The Village Press Not named in any answer: Olivado and Red Island. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cooking oil brands in September 2026? - In September 2026, Red Island lost share of searches among cooking oil brands in New Zealand, from 1.7% to 0.92%. ## Month by month | Month | Cobram Estate estimated searches | Cobram Estate Share of Search | Cobram Estate rank | Red Island estimated searches | Red Island Share of Search | Red Island rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 2.4% | 6 | 20 | 0.81% | 8 | | Nov 2025 | 40 | 1.9% | 7 | 30 | 1.4% | 8 | | Dec 2025 | 60 | 2.7% | 6 | 30 | 1.3% | 8 | | Jan 2026 | 80 | 3.7% | 7 | 40 | 1.8% | 8 | | Feb 2026 | 60 | 3.5% | 7 | 40 | 2.3% | 8 | | Mar 2026 | 50 | 2.1% | 7 | 30 | 1.2% | 8 | | Apr 2026 | 40 | 1.7% | 7 | 40 | 1.7% | 8 | | May 2026 | 60 | 2.3% | 6 | 40 | 1.6% | 8 | | Jun 2026 | 60 | 2.9% | 6 | 20 | 0.96% | 8 | | Jul 2026 | 60 | 3.1% | 6 | 30 | 1.5% | 8 | | Aug 2026 | 60 | 2.6% | 7 | 40 | 1.7% | 8 | | Sep 2026 | 60 | 2.8% | 7 | 20 | 0.92% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Cobram Estate’s and Red Island’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cobram Estate**: Measured on the search terms “cobram estate”, “cobram estate oil” and “cobramestate”, summed into one figure. - **Red Island**: Measured on the search terms “red island” and “red island oil”, summed into one figure. - [Cobram Estate profile](/demand/nz/brands/cobram-estate) - [Red Island profile](/demand/nz/brands/red-island) - [All cooking oil brands in New Zealand](/demand/nz/categories/nz-cooking-oil-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cobram Estate or Red Island more popular in search? In September 2026, Cobram Estate had more branded searches than Red Island among cooking oil brands in New Zealand. Cobram Estate had about 60 branded searches, while Red Island had 20. Cobram Estate made up 2.8% of all cooking oil brand searches we track, and Red Island accounted for 0.92%. ## Cite this page Brandwave. "Cobram Estate vs Red Island: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-red-island This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-red-island. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.