---
title: "Cobram Estate vs Olivado: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cobram Estate or Olivado? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-olivado"
publisher: "Brandwave"
---

# Cobram Estate vs Olivado: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cobram Estate or Olivado? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cobram Estate and Olivado
- **Competitive set**: Cooking oil brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cobram Estate Share of Search**: 42.7%
- **Olivado Share of Search**: 13.5%

## Which is more popular in search, Cobram Estate or Olivado?

- In August 2026, Cobram Estate had more branded searches than Olivado among cooking oil brands in New Zealand. Cobram Estate was estimated to have 410 branded searches compared to Olivado’s 130, and held a 42.7% Share of Search versus Olivado’s 13.5%.
- The lead changed hands once in the 11 months ending August 2026: Cobram Estate took it in November 2025.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand moved from 28.7% to 42.7%, and its estimated monthly branded searches moved from 250 to 410.
- Across the 11 months ending August 2026, Olivado’s estimated Share of Search among cooking oil brands in New Zealand moved from 32.2% to 13.5%, and its estimated monthly branded searches moved from 280 to 130.

## How did search popularity change for New Zealand cooking oil brands in August 2026?

- In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
- In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.

## Month by month

| Month | Cobram Estate estimated searches | Cobram Estate Share of Search | Cobram Estate rank | Olivado estimated searches | Olivado Share of Search | Olivado rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 250 | 28.7% | 3 | 280 | 32.2% | 1 |
| Nov 2025 | 260 | 42.6% | 1 | 110 | 18% | 3 |
| Dec 2025 | 350 | 48.6% | 1 | 110 | 15.3% | 3 |
| Jan 2026 | 380 | 43.7% | 1 | 140 | 16.1% | 3 |
| Feb 2026 | 300 | 41.7% | 1 | 110 | 15.3% | 3 |
| Mar 2026 | 270 | 36% | 1 | 120 | 16% | 3 |
| Apr 2026 | 210 | 32.3% | 2 | 120 | 18.5% | 3 |
| May 2026 | 480 | 38.7% | 1 | 100 | 8.1% | 4 |
| Jun 2026 | 590 | 60.2% | 1 | 90 | 9.2% | 4 |
| Jul 2026 | 460 | 54.1% | 1 | 60 | 7.1% | 4 |
| Aug 2026 | 410 | 42.7% | 1 | 130 | 13.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cobram Estate’s and Olivado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cobram Estate**: Measured on the search terms “cobram estate”, “cobram estate extra virgin olive oil”, “cobram estate oil”, “cobram estate olive oil” and “cobramestate”, summed into one figure.
- **Olivado**: Measured on the search terms “olivado”, “olivado avocado oil”, “olivado com”, “olivado near me”, “olivado nz”, “olivado oil” and “olivado olive oil”, summed into one figure.

- [Cobram Estate profile](/demand/nz/brands/cobram-estate)
- [Olivado profile](/demand/nz/brands/olivado)
- [All cooking oil brands in New Zealand](/demand/nz/categories/nz-cooking-oil-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cobram Estate or Olivado?

In August 2026, Cobram Estate had more branded searches than Olivado among cooking oil brands in New Zealand. Cobram Estate was estimated to have 410 branded searches compared to Olivado’s 130, and held a 42.7% Share of Search versus Olivado’s 13.5%.

## Cite this page

Brandwave. "Cobram Estate vs Olivado: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-olivado

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-olivado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.