---
title: "Cobram Estate vs Lupi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cobram Estate or Lupi? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-lupi"
publisher: "Brandwave"
---

# Cobram Estate vs Lupi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cobram Estate or Lupi? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cobram Estate and Lupi
- **Competitive set**: Cooking oil brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cobram Estate Share of Search**: 42.7%
- **Lupi Share of Search**: 35.4%

## Which is more popular in search, Cobram Estate or Lupi?

- In August 2026, Cobram Estate had more branded searches than Lupi among cooking oil brands in New Zealand. Cobram Estate was estimated to have 410 branded searches compared to Lupi’s 340, and held a 42.7% Share of Search versus Lupi’s 35.4%.
- The lead changed hands 3 times in the 11 months ending August 2026: Cobram Estate took it in November 2025, Lupi took it in April 2026, Cobram Estate took it in May 2026.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand moved from 28.7% to 42.7%, and its estimated monthly branded searches moved from 250 to 410.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand moved from 31% to 35.4%, and its estimated monthly branded searches moved from 270 to 340.

## How did search popularity change for New Zealand cooking oil brands in August 2026?

- In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
- In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.

## Month by month

| Month | Cobram Estate estimated searches | Cobram Estate Share of Search | Cobram Estate rank | Lupi estimated searches | Lupi Share of Search | Lupi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 250 | 28.7% | 3 | 270 | 31% | 2 |
| Nov 2025 | 260 | 42.6% | 1 | 190 | 31.1% | 2 |
| Dec 2025 | 350 | 48.6% | 1 | 210 | 29.2% | 2 |
| Jan 2026 | 380 | 43.7% | 1 | 250 | 28.7% | 2 |
| Feb 2026 | 300 | 41.7% | 1 | 230 | 31.9% | 2 |
| Mar 2026 | 270 | 36% | 1 | 270 | 36% | 2 |
| Apr 2026 | 210 | 32.3% | 2 | 230 | 35.4% | 1 |
| May 2026 | 480 | 38.7% | 1 | 220 | 17.7% | 3 |
| Jun 2026 | 590 | 60.2% | 1 | 190 | 19.4% | 2 |
| Jul 2026 | 460 | 54.1% | 1 | 250 | 29.4% | 2 |
| Aug 2026 | 410 | 42.7% | 1 | 340 | 35.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cobram Estate’s and Lupi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cobram Estate**: Measured on the search terms “cobram estate”, “cobram estate extra virgin olive oil”, “cobram estate oil”, “cobram estate olive oil” and “cobramestate”, summed into one figure.
- **Lupi**: Measured on the search terms “lupi extra virgin olive oil”, “lupi oil”, “lupi olive oil” and “lupi olive oil extra virgin”, summed into one figure.

- [Cobram Estate profile](/demand/nz/brands/cobram-estate)
- [Lupi profile](/demand/nz/brands/lupi)
- [All cooking oil brands in New Zealand](/demand/nz/categories/nz-cooking-oil-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cobram Estate or Lupi?

In August 2026, Cobram Estate had more branded searches than Lupi among cooking oil brands in New Zealand. Cobram Estate was estimated to have 410 branded searches compared to Lupi’s 340, and held a 42.7% Share of Search versus Lupi’s 35.4%.

## Cite this page

Brandwave. "Cobram Estate vs Lupi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-lupi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cobram-estate-vs-lupi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.