--- title: "Coastguard NZ vs Wellington Free Ambulance: Which is searched more in New Zealand?" description: "Is Coastguard NZ or Wellington Free Ambulance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ambulance and rescue charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coastguard-nz-vs-wellington-free-ambulance" publisher: "Brandwave" --- # Coastguard NZ vs Wellington Free Ambulance: Which is searched more in New Zealand? Is Coastguard NZ or Wellington Free Ambulance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ambulance and rescue charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coastguard NZ and Wellington Free Ambulance - **Competitive set**: Ambulance and rescue charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coastguard NZ Share of Search**: 9.1% - **Wellington Free Ambulance Share of Search**: 15.1% ## Is Coastguard NZ or Wellington Free Ambulance more popular in search? - In September 2026, Wellington Free Ambulance had more branded searches than Coastguard NZ among ambulance and rescue charities in New Zealand. Wellington Free Ambulance had about 2,660 branded searches, while Coastguard NZ had 1,600. Wellington Free Ambulance made up 15.1% of all ambulance and rescue charity searches we track, and Coastguard NZ accounted for 9.1%. - The lead changed hands 3 times in the 12 months ending September 2026: Wellington Free Ambulance took it in March 2026, Coastguard NZ took it in April 2026, Wellington Free Ambulance took it in May 2026. - Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand moved from 13.3% to 9.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, Wellington Free Ambulance’s share of searches among ambulance and rescue charities in New Zealand moved from 10.2% to 15.1%, and its estimated monthly branded searches moved from 1.8K to 2.7K. ## Top ambulance and rescue charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wellington Free Ambulance was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Coastguard NZ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wellington Free Ambulance was listed before Coastguard NZ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St John | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Wellington Free Ambulance | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Westpac Rescue Helicopter | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Coastguard NZ | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Surf Life Saving NZ | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about ambulance and rescue charities - Asked ChatGPT "Which ambulance and rescue charity should I join in New Zealand?": 1. St John, 2. Wellington Free Ambulance, 3. Coastguard NZ - Asked ChatGPT "What are the best ambulance and rescue charities in New Zealand?": 1. St John, 2. Wellington Free Ambulance, 3. Surf Life Saving NZ, 4. Westpac Rescue Helicopter - Asked ChatGPT "What's the best ambulance and rescue charity in New Zealand for community support?": 1. St John, 2. Wellington Free Ambulance, 3. Westpac Rescue Helicopter, 4. Coastguard NZ - Searched Google, AI Overview "rescue charity nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand ambulance and rescue charities in September 2026? - In September 2026, Wellington Free Ambulance gained share of searches among ambulance and rescue charities in New Zealand, from 14.4% to 15.1%. - Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Coastguard NZ estimated searches | Coastguard NZ Share of Search | Coastguard NZ rank | Wellington Free Ambulance estimated searches | Wellington Free Ambulance Share of Search | Wellington Free Ambulance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 13.3% | 3 | 1.8K | 10.2% | 4 | | Nov 2025 | 3.1K | 15.6% | 3 | 1.9K | 9.7% | 4 | | Dec 2025 | 4.2K | 24.3% | 2 | 1.8K | 10.6% | 4 | | Jan 2026 | 3.9K | 19.4% | 2 | 1.9K | 9.4% | 4 | | Feb 2026 | 2.8K | 15.4% | 2 | 2.1K | 11.5% | 4 | | Mar 2026 | 2K | 11.3% | 4 | 2.3K | 13% | 3 | | Apr 2026 | 1.9K | 11.4% | 2 | 1.8K | 11.3% | 3 | | May 2026 | 1.6K | 9.5% | 4 | 2.1K | 13% | 2 | | Jun 2026 | 1.8K | 10.9% | 3 | 1.8K | 11.1% | 2 | | Jul 2026 | 1.5K | 9.1% | 4 | 2.1K | 13.1% | 2 | | Aug 2026 | 1.5K | 8.6% | 4 | 2.5K | 14.4% | 2 | | Sep 2026 | 1.6K | 9.1% | 4 | 2.7K | 15.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Coastguard NZ’s and Wellington Free Ambulance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coastguard NZ**: Measured on the search terms “coastguard membership”, “coastguard membership nz”, “coastguard nz”, “coastguard nz app”, “coastguard nz logo”, “coastguard nz membership”, “coastguard taranaki”, “coastguard volunteer nz”, “join coastguard nz”, “nz coastguard membership”, “volunteer coastguard nz” and “wanganui coastguard”, summed into one figure. - **Wellington Free Ambulance**: Measured on the search terms “wellington ambulance”, “wellington free ambulance”, “wellington free ambulance address”, “wellington free ambulance donations”, “wellington free ambulance logo”, “wellington free ambulance service” and “wellington free ambulance volunteer”, summed into one figure. - [Coastguard NZ profile](/demand/nz/brands/coastguard-nz) - [Wellington Free Ambulance profile](/demand/nz/brands/wellington-free-ambulance) - [All ambulance and rescue charities in New Zealand](/demand/nz/categories/nz-ambulance-and-rescue-charities): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coastguard NZ or Wellington Free Ambulance more popular in search? In September 2026, Wellington Free Ambulance had more branded searches than Coastguard NZ among ambulance and rescue charities in New Zealand. Wellington Free Ambulance had about 2,660 branded searches, while Coastguard NZ had 1,600. Wellington Free Ambulance made up 15.1% of all ambulance and rescue charity searches we track, and Coastguard NZ accounted for 9.1%. ## Cite this page Brandwave. "Coastguard NZ vs Wellington Free Ambulance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/coastguard-nz-vs-wellington-free-ambulance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coastguard-nz-vs-wellington-free-ambulance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.