--- title: "Coastguard NZ vs St John: Which is searched more in New Zealand?" description: "Is Coastguard NZ or St John more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ambulance and rescue charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coastguard-nz-vs-st-john" publisher: "Brandwave" --- # Coastguard NZ vs St John: Which is searched more in New Zealand? Is Coastguard NZ or St John more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ambulance and rescue charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coastguard NZ and St John - **Competitive set**: Ambulance and rescue charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coastguard NZ Share of Search**: 9.1% - **St John Share of Search**: 56.3% ## Is Coastguard NZ or St John more popular in search? - In September 2026, St John had more branded searches than Coastguard NZ among ambulance and rescue charities in New Zealand. St John had about 9,900 branded searches, while Coastguard NZ had 1,600. St John made up 56.3% of all ambulance and rescue charity searches we track, and Coastguard NZ accounted for 9.1%. - St John was ahead of Coastguard NZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coastguard NZ’s share of searches among ambulance and rescue charities in New Zealand moved from 13.3% to 9.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, St John’s share of searches among ambulance and rescue charities in New Zealand moved from 54.7% to 56.3%, and its estimated monthly branded searches held steady at 9.9K. ## Top ambulance and rescue charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, St John was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Coastguard NZ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. St John was listed before Coastguard NZ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St John | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Wellington Free Ambulance | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Westpac Rescue Helicopter | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Coastguard NZ | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Surf Life Saving NZ | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about ambulance and rescue charities - Asked ChatGPT "Which ambulance and rescue charity should I join in New Zealand?": 1. St John, 2. Wellington Free Ambulance, 3. Coastguard NZ - Asked ChatGPT "What are the best ambulance and rescue charities in New Zealand?": 1. St John, 2. Wellington Free Ambulance, 3. Surf Life Saving NZ, 4. Westpac Rescue Helicopter - Asked ChatGPT "What's the best ambulance and rescue charity in New Zealand for community support?": 1. St John, 2. Wellington Free Ambulance, 3. Westpac Rescue Helicopter, 4. Coastguard NZ - Searched Google, AI Overview "rescue charity nz": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand ambulance and rescue charities in September 2026? - In September 2026, St John lost share of searches among ambulance and rescue charities in New Zealand, from 57.7% to 56.3%. - Estimated monthly branded searches for Coastguard NZ in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Coastguard NZ estimated searches | Coastguard NZ Share of Search | Coastguard NZ rank | St John estimated searches | St John Share of Search | St John rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 13.3% | 3 | 9.9K | 54.7% | 1 | | Nov 2025 | 3.1K | 15.6% | 3 | 9.9K | 49.9% | 1 | | Dec 2025 | 4.2K | 24.3% | 2 | 8.1K | 46.6% | 1 | | Jan 2026 | 3.9K | 19.4% | 2 | 9.9K | 49.9% | 1 | | Feb 2026 | 2.8K | 15.4% | 2 | 9.9K | 54.3% | 1 | | Mar 2026 | 2K | 11.3% | 4 | 9.9K | 56.3% | 1 | | Apr 2026 | 1.9K | 11.4% | 2 | 9.9K | 61.1% | 1 | | May 2026 | 1.6K | 9.5% | 4 | 9.9K | 59.8% | 1 | | Jun 2026 | 1.8K | 10.9% | 3 | 9.9K | 60.2% | 1 | | Jul 2026 | 1.5K | 9.1% | 4 | 9.9K | 61.4% | 1 | | Aug 2026 | 1.5K | 8.6% | 4 | 9.9K | 57.7% | 1 | | Sep 2026 | 1.6K | 9.1% | 4 | 9.9K | 56.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Coastguard NZ’s and St John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coastguard NZ**: Measured on the search terms “coastguard membership”, “coastguard membership nz”, “coastguard nz”, “coastguard nz app”, “coastguard nz logo”, “coastguard nz membership”, “coastguard taranaki”, “coastguard volunteer nz”, “join coastguard nz”, “nz coastguard membership”, “volunteer coastguard nz” and “wanganui coastguard”, summed into one figure. - **St John**: Measured on the search term “st john”. - [Coastguard NZ profile](/demand/nz/brands/coastguard-nz) - [St John profile](/demand/nz/brands/st-john) - [All ambulance and rescue charities in New Zealand](/demand/nz/categories/nz-ambulance-and-rescue-charities): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coastguard NZ or St John more popular in search? In September 2026, St John had more branded searches than Coastguard NZ among ambulance and rescue charities in New Zealand. St John had about 9,900 branded searches, while Coastguard NZ had 1,600. St John made up 56.3% of all ambulance and rescue charity searches we track, and Coastguard NZ accounted for 9.1%. ## Cite this page Brandwave. "Coastguard NZ vs St John: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/coastguard-nz-vs-st-john This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coastguard-nz-vs-st-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.