---
title: "Coast vs ZM: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Coast or ZM? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/coast-vs-zm"
publisher: "Brandwave"
---

# Coast vs ZM: Which is more popular by branded search in New Zealand?

Which is more popular in search, Coast or ZM? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coast and ZM
- **Competitive set**: radio stations
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Coast Share of Search**: 4.5%
- **ZM Share of Search**: 4.6%

## Which is more popular in search, Coast or ZM?

- In August 2026, Coast and ZM were level on Share of Search among radio stations in New Zealand, with an estimated 10.1K versus 10.4K branded searches, at 4.5% and 4.6% estimated Share of Search.
- The lead changed hands once in the 11 months ending August 2026: ZM took it in August 2026.
- Across the 11 months ending August 2026, Coast’s estimated Share of Search among radio stations in New Zealand moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 12.8K to 10.1K.
- Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand moved from 3.5% to 4.6%, and its estimated monthly branded searches moved from 8.3K to 10.4K.

## How did search popularity change for New Zealand radio stations in August 2026?

- In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.
- In August 2026, ZM rose from 9th to 8th among radio stations in New Zealand.

## Month by month

| Month | Coast estimated searches | Coast Share of Search | Coast rank | ZM estimated searches | ZM Share of Search | ZM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.8K | 5.4% | 6 | 8.3K | 3.5% | 9 |
| Nov 2025 | 12.6K | 5.9% | 6 | 7.6K | 3.6% | 9 |
| Dec 2025 | 12.7K | 6.6% | 6 | 6.7K | 3.5% | 9 |
| Jan 2026 | 11.3K | 6% | 7 | 8.2K | 4.4% | 9 |
| Feb 2026 | 10.3K | 5.4% | 7 | 9K | 4.8% | 9 |
| Mar 2026 | 12.3K | 5.5% | 6 | 8.9K | 4% | 9 |
| Apr 2026 | 10.1K | 4.8% | 6 | 8.3K | 4% | 8 |
| May 2026 | 11.8K | 6% | 6 | 9K | 4.6% | 9 |
| Jun 2026 | 11.8K | 6.2% | 6 | 7.9K | 4.1% | 9 |
| Jul 2026 | 9.7K | 5.2% | 8 | 7.7K | 4.1% | 9 |
| Aug 2026 | 10.1K | 4.5% | 9 | 10.4K | 4.6% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Coast’s and ZM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coast**: Measured on the search terms “coast fm”, “coast fm auckland”, “coast fm chch”, “coast fm christchurch”, “coast fm listen live”, “coast fm live”, “coast fm northland”, “coast fm nz”, “coast fm playlist”, “coast fm tauranga”, “coast fm waikato”, “coast fm wellington”, “coast live fm”, “coast radio” and “the coast fm”, summed into one figure.
- **ZM**: Measured on the search terms “iheartradio zm”, “live zm”, “online zm”, “radio zm”, “ZM”, “zm auckland”, “zm dunedin”, “zm listen live”, “zm live”, “zm online”, “zm online nz”, “zm radio”, “zm secret sound” and “zm wellington”, summed into one figure.

- [Coast profile](/demand/nz/brands/coast)
- [ZM profile](/demand/nz/brands/zm)
- [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Coast or ZM?

In August 2026, Coast and ZM were level on Share of Search among radio stations in New Zealand, with an estimated 10.1K versus 10.4K branded searches, at 4.5% and 4.6% estimated Share of Search.

## Cite this page

Brandwave. "Coast vs ZM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coast-vs-zm

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coast-vs-zm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.