---
title: "Coast vs The Edge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Coast or The Edge? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/coast-vs-the-edge"
publisher: "Brandwave"
---

# Coast vs The Edge: Which is more popular by branded search in New Zealand?

Which is more popular in search, Coast or The Edge? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coast and The Edge
- **Competitive set**: radio stations
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Coast Share of Search**: 4.5%
- **The Edge Share of Search**: 2.5%

## Which is more popular in search, Coast or The Edge?

- In August 2026, Coast had more branded searches than The Edge among radio stations in New Zealand. Coast was estimated to have 10.1K branded searches compared to The Edge’s 5.6K, and held a 4.5% Share of Search versus The Edge’s 2.5%.
- Coast was ahead of The Edge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coast’s estimated Share of Search among radio stations in New Zealand moved from 5.4% to 4.5%, and its estimated monthly branded searches moved from 12.8K to 10.1K.
- Across the 11 months ending August 2026, The Edge’s estimated Share of Search among radio stations in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 7.2K to 5.6K.

## How did search popularity change for New Zealand radio stations in August 2026?

- In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.
- The Edge’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.5% in August 2026.

## Month by month

| Month | Coast estimated searches | Coast Share of Search | Coast rank | The Edge estimated searches | The Edge Share of Search | The Edge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.8K | 5.4% | 6 | 7.2K | 3% | 10 |
| Nov 2025 | 12.6K | 5.9% | 6 | 6.5K | 3.1% | 10 |
| Dec 2025 | 12.7K | 6.6% | 6 | 5.4K | 2.8% | 10 |
| Jan 2026 | 11.3K | 6% | 7 | 5.4K | 2.9% | 10 |
| Feb 2026 | 10.3K | 5.4% | 7 | 5.5K | 2.9% | 10 |
| Mar 2026 | 12.3K | 5.5% | 6 | 6.6K | 2.9% | 10 |
| Apr 2026 | 10.1K | 4.8% | 6 | 5.3K | 2.5% | 10 |
| May 2026 | 11.8K | 6% | 6 | 6.3K | 3.2% | 10 |
| Jun 2026 | 11.8K | 6.2% | 6 | 5.3K | 2.8% | 10 |
| Jul 2026 | 9.7K | 5.2% | 8 | 5.2K | 2.8% | 10 |
| Aug 2026 | 10.1K | 4.5% | 9 | 5.6K | 2.5% | 10 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Coast’s and The Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coast**: Measured on the search terms “coast fm”, “coast fm auckland”, “coast fm chch”, “coast fm christchurch”, “coast fm listen live”, “coast fm live”, “coast fm northland”, “coast fm nz”, “coast fm playlist”, “coast fm tauranga”, “coast fm waikato”, “coast fm wellington”, “coast live fm”, “coast radio” and “the coast fm”, summed into one figure.
- **The Edge**: Measured on the search terms “94.2 the edge”, “listen live the edge”, “listen to the edge radio live”, “The Edge”, “the edge fm”, “the edge fm live”, “the edge fm radio”, “the edge listen live”, “the edge live”, “the edge nz”, “the edge radio”, “the edge radio live” and “the edge radio station”, summed into one figure.

- [Coast profile](/demand/nz/brands/coast)
- [The Edge profile](/demand/nz/brands/the-edge)
- [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Coast or The Edge?

In August 2026, Coast had more branded searches than The Edge among radio stations in New Zealand. Coast was estimated to have 10.1K branded searches compared to The Edge’s 5.6K, and held a 4.5% Share of Search versus The Edge’s 2.5%.

## Cite this page

Brandwave. "Coast vs The Edge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coast-vs-the-edge

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coast-vs-the-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.