--- title: "Coast & Co vs Idyllic: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Coast & Co or Idyllic? Compare estimated monthly branded-search demand and Share of Search inside the Napier brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coast-co-vs-idyllic" publisher: "Brandwave" --- # Coast & Co vs Idyllic: Which is more popular by branded search in New Zealand? Which is more popular in search, Coast & Co or Idyllic? Compare estimated monthly branded-search demand and Share of Search inside the Napier brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coast & Co and Idyllic - **Competitive set**: Napier brand design studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **Coast & Co Share of Search**: 16.7% - **Idyllic Share of Search**: 77.8% ## Which is more popular in search, Coast & Co or Idyllic? - In August 2026, Idyllic had more branded searches than Coast & Co among napier brand design studios in New Zealand. Idyllic was estimated to have 140 branded searches compared to Coast & Co’s 30, and held a 77.8% Share of Search versus Coast & Co’s 16.7%. - Idyllic was ahead of Coast & Co in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Coast & Co’s estimated Share of Search among napier brand design studios in New Zealand moved from 22.2% to 16.7%, and its estimated monthly branded searches moved from 40 to 30. - Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among napier brand design studios in New Zealand moved from 66.7% to 77.8%, and its estimated monthly branded searches moved from 120 to 140. ## How did search popularity change for New Zealand napier brand design studios in August 2026? - In August 2026, Idyllic gained estimated Share of Search among napier brand design studios in New Zealand, from 75% to 77.8%. - In August 2026, Coast & Co lost estimated Share of Search among napier brand design studios in New Zealand, from 18.8% to 16.7%. ## Month by month | Month | Coast & Co estimated searches | Coast & Co Share of Search | Coast & Co rank | Idyllic estimated searches | Idyllic Share of Search | Idyllic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 22.2% | 2 | 120 | 66.7% | 1 | | Nov 2025 | 40 | 17.4% | 2 | 170 | 73.9% | 1 | | Dec 2025 | 20 | 15.4% | 2 | 90 | 69.2% | 1 | | Jan 2026 | 20 | 16.7% | 2 | 80 | 66.7% | 1 | | Feb 2026 | 30 | 21.4% | 2 | 90 | 64.3% | 1 | | Mar 2026 | 40 | 21.1% | 2 | 130 | 68.4% | 1 | | Apr 2026 | 20 | 9.1% | 2 | 190 | 86.4% | 1 | | May 2026 | 20 | 11.8% | 2 | 130 | 76.5% | 1 | | Jun 2026 | 30 | 17.6% | 2 | 120 | 70.6% | 1 | | Jul 2026 | 30 | 18.8% | 2 | 120 | 75% | 1 | | Aug 2026 | 30 | 16.7% | 2 | 140 | 77.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Coast & Co’s and Idyllic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coast & Co**: Measured on the search terms “coast & co”, “coast and co”, “coast&co” and “coastandco”, summed into one figure. - **Idyllic**: Measured on the search terms “idyllic agency”, “idyllic design”, “idyllic marketing”, “idyllic new plymouth” and “idyllic nz”, summed into one figure. - [Coast & Co profile](/demand/nz/brands/coast-co) - [Idyllic profile](/demand/nz/brands/idyllic) - [All napier brand design studios in New Zealand](/demand/nz/categories/nz-napier-brand-design-studios): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Coast & Co or Idyllic? In August 2026, Idyllic had more branded searches than Coast & Co among napier brand design studios in New Zealand. Idyllic was estimated to have 140 branded searches compared to Coast & Co’s 30, and held a 77.8% Share of Search versus Coast & Co’s 16.7%. ## Cite this page Brandwave. "Coast & Co vs Idyllic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coast-co-vs-idyllic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coast-co-vs-idyllic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.