--- title: "CM Financial Advisers vs The Team: Which is more popular in New Zealand?" description: "Is CM Financial Advisers or The Team more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cm-financial-advisers-vs-the-team" publisher: "Brandwave" --- # CM Financial Advisers vs The Team: Which is more popular in New Zealand? Is CM Financial Advisers or The Team more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CM Financial Advisers and The Team - **Competitive set**: Napier mortgage advisers - **Market**: New Zealand - **Month measured**: Oct 2026 - **CM Financial Advisers Share of Search**: 13% - **The Team Share of Search**: 30.4% ## Is CM Financial Advisers or The Team more popular in search? - In October 2026, The Team had more branded searches than CM Financial Advisers among Napier mortgage advisers in New Zealand. The Team had about 70 branded searches, while CM Financial Advisers had 30. The Team made up 30.4% of all Napier mortgage adviser searches we track, and CM Financial Advisers accounted for 13%. - The Team was ahead of CM Financial Advisers in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, CM Financial Advisers’ share of searches among Napier mortgage advisers in New Zealand moved from 0% to 13%, and its estimated monthly branded searches moved from 0 to 30. - Across the 12 months ending October 2026, The Team’s share of searches among Napier mortgage advisers in New Zealand moved from 50% to 30.4%, and its estimated monthly branded searches moved from 110 to 70. ## Top Napier mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, both CM Financial Advisers and The Team showed up in all three answers. The Team was listed before CM Financial Advisers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Team | 1st | 3 of 3 | 3 of 3 | | CM Financial Advisers | 2nd | 3 of 3 | 3 of 3 | | Finsol | 3rd | 2 of 3 | 2 of 3 | | Vesta Finance & Advisory | 4th | 2 of 3 | 2 of 3 | | Black & White Mortgages | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Napier, New Zealand?": 1. The Team, 2. CM Financial Advisers, 3. Vesta Finance & Advisory - Asked ChatGPT "What are the best mortgage advisers in Napier, New Zealand?": 1. The Team, 2. Finsol, 3. CM Financial Advisers, 4. Vesta Finance & Advisory - Asked ChatGPT "What's the best mortgage adviser in Napier, New Zealand for a home loan?": 1. The Team, 2. Finsol, 3. CM Financial Advisers Not named in any answer: Black & White Mortgages. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier mortgage advisers in October 2026? - In October 2026, The Team gained share of searches among Napier mortgage advisers in New Zealand, from 25% to 30.4%. - In October 2026, CM Financial Advisers lost share of searches among Napier mortgage advisers in New Zealand, from 17.9% to 13%. ## How has branded search for CM Financial Advisers and The Team changed in New Zealand over the last 12 months? | Month | CM Financial Advisers estimated searches | CM Financial Advisers Share of Search | CM Financial Advisers rank | The Team estimated searches | The Team Share of Search | The Team rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 0 | 0% | 5 | 110 | 50% | 1 | | Dec 2025 | 0 | 0% | 5 | 80 | 50% | 1 | | Jan 2026 | 0 | 0% | 5 | 130 | 59.1% | 1 | | Feb 2026 | 0 | 0% | 5 | 110 | 47.8% | 1 | | Mar 2026 | 0 | 0% | 5 | 80 | 33.3% | 2 | | Apr 2026 | 0 | 0% | 5 | 80 | 42.1% | 1 | | May 2026 | 10 | 4.5% | 5 | 80 | 36.4% | 2 | | Jun 2026 | 30 | 14.3% | 4 | 80 | 38.1% | 1 | | Jul 2026 | 10 | 5% | 5 | 90 | 45% | 1 | | Aug 2026 | 10 | 3.7% | 4 | 110 | 40.7% | 1 | | Sep 2026 | 50 | 17.9% | 4 | 70 | 25% | 2 | | Oct 2026 | 30 | 13% | 4 | 70 | 30.4% | 2 | ## How are CM Financial Advisers’ and The Team’s branded searches counted? Brandwave collects information about searches that people make online using CM Financial Advisers’ and The Team’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CM Financial Advisers**: Measured on the search term “cm financial advisers”. - **The Team**: Measured on the search terms “the team” and “the team napier”, summed into one figure. - [CM Financial Advisers profile](/demand/nz/brands/cm-financial-advisers) - [The Team profile](/demand/nz/brands/the-team) - [All Napier mortgage advisers in New Zealand](/demand/nz/locations/napier/mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CM Financial Advisers or The Team more popular in search? In October 2026, The Team had more branded searches than CM Financial Advisers among Napier mortgage advisers in New Zealand. The Team had about 70 branded searches, while CM Financial Advisers had 30. The Team made up 30.4% of all Napier mortgage adviser searches we track, and CM Financial Advisers accounted for 13%. ## Cite this page Brandwave. "CM Financial Advisers vs The Team: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/cm-financial-advisers-vs-the-team This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cm-financial-advisers-vs-the-team. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.