--- title: "Clue vs Natural Cycles: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Clue or Natural Cycles? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/clue-vs-natural-cycles" publisher: "Brandwave" --- # Clue vs Natural Cycles: Which is more popular by branded search in New Zealand? Which is more popular in search, Clue or Natural Cycles? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clue and Natural Cycles - **Competitive set**: Period tracking apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Clue Share of Search**: 55.2% - **Natural Cycles Share of Search**: 9.1% ## Which is more popular in search, Clue or Natural Cycles? - In August 2026, Clue had more branded searches than Natural Cycles among period tracking apps in New Zealand. Clue was estimated to have 790 branded searches compared to Natural Cycles’ 130, and held a 55.2% Share of Search versus Natural Cycles’ 9.1%. - The lead changed hands 3 times in the 11 months ending August 2026: Clue took it in November 2025, Natural Cycles took it in December 2025, Clue took it in January 2026. - Across the 11 months ending August 2026, Clue’s estimated Share of Search among period tracking apps in New Zealand moved from 16.4% to 55.2%, and its estimated monthly branded searches moved from 100 to 790. - Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand moved from 19.7% to 9.1%, and its estimated monthly branded searches moved from 120 to 130. ## How did search popularity change for New Zealand period tracking apps in August 2026? - In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%. - In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%. - In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%. ## Month by month | Month | Clue estimated searches | Clue Share of Search | Clue rank | Natural Cycles estimated searches | Natural Cycles Share of Search | Natural Cycles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 16.4% | 4 | 120 | 19.7% | 3 | | Nov 2025 | 130 | 21.7% | 2 | 120 | 20% | 3 | | Dec 2025 | 130 | 22.8% | 3 | 150 | 26.3% | 2 | | Jan 2026 | 200 | 23.8% | 2 | 180 | 21.4% | 3 | | Feb 2026 | 330 | 34.7% | 2 | 160 | 16.8% | 3 | | Mar 2026 | 410 | 38% | 1 | 180 | 16.7% | 3 | | Apr 2026 | 410 | 41% | 1 | 160 | 16% | 3 | | May 2026 | 580 | 37.2% | 2 | 160 | 10.3% | 3 | | Jun 2026 | 720 | 36.7% | 2 | 140 | 7.1% | 3 | | Jul 2026 | 950 | 49.7% | 1 | 160 | 8.4% | 3 | | Aug 2026 | 790 | 55.2% | 1 | 130 | 9.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Clue’s and Natural Cycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clue**: Measured on the search terms “clue app”, “clue cycle”, “clue ovulation”, “clue period tracker” and “clue period tracker app”, summed into one figure. - **Natural Cycles**: Measured on the search terms “natural cycles”, “natural cycles nz”, “natural cycles ovulation”, “natural cycles period tracker” and “naturalcycles”, summed into one figure. - [Clue profile](/demand/nz/brands/clue) - [Natural Cycles profile](/demand/nz/brands/natural-cycles) - [All period tracking apps in New Zealand](/demand/nz/categories/nz-period-tracking-apps): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Clue or Natural Cycles? In August 2026, Clue had more branded searches than Natural Cycles among period tracking apps in New Zealand. Clue was estimated to have 790 branded searches compared to Natural Cycles’ 130, and held a 55.2% Share of Search versus Natural Cycles’ 9.1%. ## Cite this page Brandwave. "Clue vs Natural Cycles: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clue-vs-natural-cycles This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clue-vs-natural-cycles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.