---
title: "Clue vs Flo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Clue or Flo? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clue-vs-flo"
publisher: "Brandwave"
---

# Clue vs Flo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Clue or Flo? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clue and Flo
- **Competitive set**: Period tracking apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Clue Share of Search**: 55.2%
- **Flo Share of Search**: 25.2%

## Which is more popular in search, Clue or Flo?

- In August 2026, Clue had more branded searches than Flo among period tracking apps in New Zealand. Clue was estimated to have 790 branded searches compared to Flo’s 360, and held a 55.2% Share of Search versus Flo’s 25.2%.
- The lead changed hands 3 times in the 11 months ending August 2026: Clue took it in March 2026, Flo took it in May 2026, Clue took it in July 2026.
- Across the 11 months ending August 2026, Clue’s estimated Share of Search among period tracking apps in New Zealand moved from 16.4% to 55.2%, and its estimated monthly branded searches moved from 100 to 790.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand moved from 41% to 25.2%, and its estimated monthly branded searches moved from 250 to 360.

## How did search popularity change for New Zealand period tracking apps in August 2026?

- In August 2026, Clue gained estimated Share of Search among period tracking apps in New Zealand, from 49.7% to 55.2%.
- In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

## Month by month

| Month | Clue estimated searches | Clue Share of Search | Clue rank | Flo estimated searches | Flo Share of Search | Flo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 16.4% | 4 | 250 | 41% | 1 |
| Nov 2025 | 130 | 21.7% | 2 | 240 | 40% | 1 |
| Dec 2025 | 130 | 22.8% | 3 | 220 | 38.6% | 1 |
| Jan 2026 | 200 | 23.8% | 2 | 330 | 39.3% | 1 |
| Feb 2026 | 330 | 34.7% | 2 | 350 | 36.8% | 1 |
| Mar 2026 | 410 | 38% | 1 | 390 | 36.1% | 2 |
| Apr 2026 | 410 | 41% | 1 | 320 | 32% | 2 |
| May 2026 | 580 | 37.2% | 2 | 700 | 44.9% | 1 |
| Jun 2026 | 720 | 36.7% | 2 | 970 | 49.5% | 1 |
| Jul 2026 | 950 | 49.7% | 1 | 680 | 35.6% | 2 |
| Aug 2026 | 790 | 55.2% | 1 | 360 | 25.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clue’s and Flo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clue**: Measured on the search terms “clue app”, “clue cycle”, “clue ovulation”, “clue period tracker” and “clue period tracker app”, summed into one figure.
- **Flo**: Measured on the search terms “flo app”, “flo app period tracker”, “flo cycle”, “flo ovulation” and “flo period tracker”, summed into one figure.

- [Clue profile](/demand/nz/brands/clue)
- [Flo profile](/demand/nz/brands/flo)
- [All period tracking apps in New Zealand](/demand/nz/categories/nz-period-tracking-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clue or Flo?

In August 2026, Clue had more branded searches than Flo among period tracking apps in New Zealand. Clue was estimated to have 790 branded searches compared to Flo’s 360, and held a 55.2% Share of Search versus Flo’s 25.2%.

## Cite this page

Brandwave. "Clue vs Flo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clue-vs-flo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clue-vs-flo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.