--- title: "ClubSpark vs SportsHQ: Which is more popular in New Zealand?" description: "Is ClubSpark or SportsHQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/clubspark-vs-sportshq" publisher: "Brandwave" --- # ClubSpark vs SportsHQ: Which is more popular in New Zealand? Is ClubSpark or SportsHQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ClubSpark and SportsHQ - **Competitive set**: Sports club management software - **Market**: New Zealand - **Month measured**: Oct 2026 - **ClubSpark Share of Search**: 7.9% - **SportsHQ Share of Search**: 8.8% ## Is ClubSpark or SportsHQ more popular in search? - In October 2026, SportsHQ had more branded searches than ClubSpark among sports club management software in New Zealand. SportsHQ had about 590 branded searches, while ClubSpark had 530. SportsHQ made up 8.8% of all sports club management software searches we track, and ClubSpark accounted for 7.9%. - The lead changed hands 4 times in the 12 months ending October 2026: ClubSpark took it in February 2026, SportsHQ took it in March 2026, ClubSpark took it in April 2026, SportsHQ took it in October 2026. - Across the 12 months ending October 2026, ClubSpark’s share of searches among sports club management software in New Zealand moved from 6.3% to 7.9%, and its estimated monthly branded searches moved from 330 to 530. - Across the 12 months ending October 2026, SportsHQ’s share of searches among sports club management software in New Zealand moved from 7.4% to 8.8%, and its estimated monthly branded searches moved from 390 to 590. ## Top sports club management software in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, SportsHQ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ClubSpark did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sporty | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Hello Club | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | SportsHQ | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Friendly Manager | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | ClubHub | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | ClubSpark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GameDay | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports club management software - Asked ChatGPT "Which sports club management platform should I use in New Zealand?": 1. Sporty, 2. SportsHQ - Asked ChatGPT "What are the best sports club management platforms in New Zealand?": 1. Sporty, 2. Hello Club, 3. Friendly Manager, 4. SportsHQ, 5. ClubHub - Asked ChatGPT "What's the best sports club management platform in New Zealand for a small club?": 1. Sporty, 2. Hello Club, 3. ClubHub, 4. Friendly Manager - Searched Google, AI Overview "sports club management software": 1. Sporty Not named in any answer: ClubSpark and GameDay. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sports club management software in October 2026? - In October 2026, SportsHQ overtook ClubSpark to rank 4th among sports club management software in New Zealand, with 8.8% of the searches. - In October 2026, ClubSpark lost share of searches among sports club management software in New Zealand, from 8.7% to 7.9%. ## How has branded search for ClubSpark and SportsHQ changed in New Zealand over the last 12 months? | Month | ClubSpark estimated searches | ClubSpark Share of Search | ClubSpark rank | SportsHQ estimated searches | SportsHQ Share of Search | SportsHQ rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 330 | 6.3% | 5 | 390 | 7.4% | 4 | | Dec 2025 | 190 | 6.1% | 5 | 320 | 10.2% | 3 | | Jan 2026 | 320 | 6.9% | 5 | 390 | 8.4% | 4 | | Feb 2026 | 350 | 6.4% | 4 | 320 | 5.9% | 5 | | Mar 2026 | 300 | 4% | 5 | 320 | 4.3% | 4 | | Apr 2026 | 260 | 3.6% | 4 | 210 | 2.9% | 5 | | May 2026 | 240 | 3.3% | 4 | 210 | 2.9% | 5 | | Jun 2026 | 210 | 3.4% | 4 | 170 | 2.8% | 5 | | Jul 2026 | 270 | 4.7% | 4 | 170 | 3% | 5 | | Aug 2026 | 330 | 5.3% | 4 | 210 | 3.4% | 5 | | Sep 2026 | 540 | 8.7% | 4 | 260 | 4.2% | 5 | | Oct 2026 | 530 | 7.9% | 5 | 590 | 8.8% | 4 | ## How are ClubSpark’s and SportsHQ’s branded searches counted? Brandwave collects information about searches that people make online using ClubSpark’s and SportsHQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ClubSpark**: Measured on the search terms “clubspark”, “clubspark app”, “clubspark booking app”, “clubspark booking system”, “clubspark coaching app”, “clubspark membership”, “clubspark tennis” and “tennis clubspark”, summed into one figure. - **SportsHQ**: Measured on the search term “sportshq”. - [ClubSpark profile](/demand/nz/brands/clubspark) - [SportsHQ profile](/demand/nz/brands/sportshq) - [All sports club management software in New Zealand](/demand/nz/categories/nz-sports-club-management-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ClubSpark or SportsHQ more popular in search? In October 2026, SportsHQ had more branded searches than ClubSpark among sports club management software in New Zealand. SportsHQ had about 590 branded searches, while ClubSpark had 530. SportsHQ made up 8.8% of all sports club management software searches we track, and ClubSpark accounted for 7.9%. ## Cite this page Brandwave. "ClubSpark vs SportsHQ: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/clubspark-vs-sportshq This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clubspark-vs-sportshq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.