---
title: "ClubSpark vs GameDay: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ClubSpark or GameDay? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clubspark-vs-gameday"
publisher: "Brandwave"
---

# ClubSpark vs GameDay: Which is more popular by branded search in New Zealand?

Which is more popular in search, ClubSpark or GameDay? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ClubSpark and GameDay
- **Competitive set**: Sports club management software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ClubSpark Share of Search**: 7.3%
- **GameDay Share of Search**: 1.3%

## Which is more popular in search, ClubSpark or GameDay?

- In August 2026, ClubSpark had more branded searches than GameDay among sports club management software in New Zealand. ClubSpark was estimated to have 350 branded searches compared to GameDay’s 60, and held a 7.3% Share of Search versus GameDay’s 1.3%.
- ClubSpark was ahead of GameDay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand moved from 10.5% to 7.3%, and its estimated monthly branded searches moved from 520 to 350.
- Across the 11 months ending August 2026, GameDay’s estimated Share of Search among sports club management software in New Zealand moved from 1% to 1.3%, and its estimated monthly branded searches moved from 50 to 60.

## How did search popularity change for New Zealand sports club management software in August 2026?

- In August 2026, ClubSpark gained estimated Share of Search among sports club management software in New Zealand, from 6.4% to 7.3%.
- Estimated monthly branded searches for GameDay in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Month by month

| Month | ClubSpark estimated searches | ClubSpark Share of Search | ClubSpark rank | GameDay estimated searches | GameDay Share of Search | GameDay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 520 | 10.5% | 3 | 50 | 1% | 4 |
| Nov 2025 | 350 | 9% | 3 | 30 | 0.77% | 4 |
| Dec 2025 | 210 | 9.3% | 3 | 30 | 1.3% | 4 |
| Jan 2026 | 340 | 9.9% | 3 | 20 | 0.58% | 4 |
| Feb 2026 | 370 | 8.9% | 3 | 40 | 0.96% | 4 |
| Mar 2026 | 320 | 5.5% | 3 | 50 | 0.86% | 4 |
| Apr 2026 | 280 | 4.9% | 3 | 90 | 1.6% | 4 |
| May 2026 | 250 | 4.5% | 3 | 80 | 1.4% | 4 |
| Jun 2026 | 230 | 4.9% | 3 | 40 | 0.86% | 4 |
| Jul 2026 | 290 | 6.4% | 3 | 50 | 1.1% | 4 |
| Aug 2026 | 350 | 7.3% | 3 | 60 | 1.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ClubSpark’s and GameDay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ClubSpark**: Measured on the search terms “clubspark”, “clubspark app”, “clubspark booking app”, “clubspark booking system”, “clubspark coaching app”, “clubspark membership”, “clubspark near me”, “clubspark nz”, “clubspark tennis”, “tennis clubspark” and “www clubspark”, summed into one figure.
- **GameDay**: Measured on the search terms “gameday registration” and “mygameday app”, summed into one figure.

- [ClubSpark profile](/demand/nz/brands/clubspark)
- [GameDay profile](/demand/nz/brands/gameday)
- [All sports club management software in New Zealand](/demand/nz/categories/nz-sports-club-management-software): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ClubSpark or GameDay?

In August 2026, ClubSpark had more branded searches than GameDay among sports club management software in New Zealand. ClubSpark was estimated to have 350 branded searches compared to GameDay’s 60, and held a 7.3% Share of Search versus GameDay’s 1.3%.

## Cite this page

Brandwave. "ClubSpark vs GameDay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clubspark-vs-gameday

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clubspark-vs-gameday. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.