--- title: "ClubSpark vs Friendly Manager: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ClubSpark or Friendly Manager? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/clubspark-vs-friendly-manager" publisher: "Brandwave" --- # ClubSpark vs Friendly Manager: Which is more popular by branded search in New Zealand? Which is more popular in search, ClubSpark or Friendly Manager? Compare estimated monthly branded-search demand and Share of Search inside the Sports club management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ClubSpark and Friendly Manager - **Competitive set**: Sports club management software - **Market**: New Zealand - **Month measured**: Aug 2026 - **ClubSpark Share of Search**: 7.3% - **Friendly Manager Share of Search**: 13.2% ## Which is more popular in search, ClubSpark or Friendly Manager? - In August 2026, Friendly Manager had more branded searches than ClubSpark among sports club management software in New Zealand. Friendly Manager was estimated to have 630 branded searches compared to ClubSpark’s 350, and held a 13.2% Share of Search versus ClubSpark’s 7.3%. - Friendly Manager was ahead of ClubSpark in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand moved from 10.5% to 7.3%, and its estimated monthly branded searches moved from 520 to 350. - Across the 11 months ending August 2026, Friendly Manager’s estimated Share of Search among sports club management software in New Zealand moved from 12.7% to 13.2%, and its estimated monthly branded searches held steady at 630. ## How did search popularity change for New Zealand sports club management software in August 2026? - In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%. - In August 2026, ClubSpark gained estimated Share of Search among sports club management software in New Zealand, from 6.4% to 7.3%. ## Month by month | Month | ClubSpark estimated searches | ClubSpark Share of Search | ClubSpark rank | Friendly Manager estimated searches | Friendly Manager Share of Search | Friendly Manager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 520 | 10.5% | 3 | 630 | 12.7% | 2 | | Nov 2025 | 350 | 9% | 3 | 510 | 13.1% | 2 | | Dec 2025 | 210 | 9.3% | 3 | 300 | 13.3% | 2 | | Jan 2026 | 340 | 9.9% | 3 | 530 | 15.5% | 2 | | Feb 2026 | 370 | 8.9% | 3 | 630 | 15.2% | 2 | | Mar 2026 | 320 | 5.5% | 3 | 760 | 13% | 2 | | Apr 2026 | 280 | 4.9% | 3 | 750 | 13% | 2 | | May 2026 | 250 | 4.5% | 3 | 620 | 11.2% | 2 | | Jun 2026 | 230 | 4.9% | 3 | 630 | 13.5% | 2 | | Jul 2026 | 290 | 6.4% | 3 | 420 | 9.3% | 2 | | Aug 2026 | 350 | 7.3% | 3 | 630 | 13.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ClubSpark’s and Friendly Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ClubSpark**: Measured on the search terms “clubspark”, “clubspark app”, “clubspark booking app”, “clubspark booking system”, “clubspark coaching app”, “clubspark membership”, “clubspark near me”, “clubspark nz”, “clubspark tennis”, “tennis clubspark” and “www clubspark”, summed into one figure. - **Friendly Manager**: Measured on the search terms “friendly manager”, “friendly manager nz”, “friendly manager website” and “friendlymanager”, summed into one figure. - [ClubSpark profile](/demand/nz/brands/clubspark) - [Friendly Manager profile](/demand/nz/brands/friendly-manager) - [All sports club management software in New Zealand](/demand/nz/categories/nz-sports-club-management-software): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ClubSpark or Friendly Manager? In August 2026, Friendly Manager had more branded searches than ClubSpark among sports club management software in New Zealand. Friendly Manager was estimated to have 630 branded searches compared to ClubSpark’s 350, and held a 13.2% Share of Search versus ClubSpark’s 7.3%. ## Cite this page Brandwave. "ClubSpark vs Friendly Manager: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clubspark-vs-friendly-manager This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clubspark-vs-friendly-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.