--- title: "Cloudy Bay vs Matua: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cloudy Bay or Matua? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cloudy-bay-vs-matua" publisher: "Brandwave" --- # Cloudy Bay vs Matua: Which is more popular by branded search in New Zealand? Which is more popular in search, Cloudy Bay or Matua? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cloudy Bay and Matua - **Competitive set**: Wine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cloudy Bay Share of Search**: 27.4% - **Matua Share of Search**: 13.5% ## Which is more popular in search, Cloudy Bay or Matua? - In August 2026, Cloudy Bay had more branded searches than Matua among wine brands in New Zealand. Cloudy Bay was estimated to have 8.4K branded searches compared to Matua’s 4.1K, and held a 27.4% Share of Search versus Matua’s 13.5%. - Cloudy Bay was ahead of Matua in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand moved from 30.9% to 27.4%, and its estimated monthly branded searches moved from 11.7K to 8.4K. - Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches moved from 3.6K to 4.1K. ## How did search popularity change for New Zealand wine brands in August 2026? - In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%. - In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand. ## Month by month | Month | Cloudy Bay estimated searches | Cloudy Bay Share of Search | Cloudy Bay rank | Matua estimated searches | Matua Share of Search | Matua rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.7K | 30.9% | 1 | 3.6K | 9.4% | 3 | | Nov 2025 | 18.3K | 41.6% | 1 | 3.6K | 8.2% | 3 | | Dec 2025 | 24.9K | 41.7% | 1 | 3.9K | 6.5% | 3 | | Jan 2026 | 22K | 40.7% | 1 | 3.9K | 7.2% | 3 | | Feb 2026 | 20.8K | 41.5% | 1 | 4K | 8% | 3 | | Mar 2026 | 17.1K | 35.6% | 1 | 5.8K | 11.9% | 3 | | Apr 2026 | 12.7K | 33.2% | 1 | 4.6K | 12% | 3 | | May 2026 | 9.7K | 27.9% | 1 | 4.2K | 12% | 3 | | Jun 2026 | 7.4K | 24.9% | 1 | 5.9K | 19.8% | 3 | | Jul 2026 | 7.8K | 27.1% | 2 | 3.5K | 12.1% | 3 | | Aug 2026 | 8.4K | 27.4% | 1 | 4.1K | 13.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cloudy Bay’s and Matua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cloudy Bay**: Measured on the search terms “cloudy bay”, “cloudy bay champagne”, “cloudy bay chardonnay”, “cloudy bay marlborough”, “cloudy bay near me”, “cloudy bay nz”, “cloudy bay online”, “cloudy bay pelorus”, “cloudy bay pelorus brut”, “cloudy bay pelorus rose”, “cloudy bay pinot”, “cloudy bay sauvignon blanc price”, “cloudy bay sav”, “cloudy bay shed”, “cloudy bay sparkling”, “cloudy bay te koko”, “cloudy bay te wahi”, “cloudy bay wine”, “cloudybay”, “cloudybay com”, “cloudybay wine”, “sauvignon cloudy bay”, “te koko o kupe cloudy bay” and “the cloudy bay shed”, summed into one figure. - **Matua**: Measured on the search terms “matua”, “matua marlborough”, “matua near me”, “matua nz”, “matua pinot”, “matua sauvignon” and “matua wine”, summed into one figure. - [Cloudy Bay profile](/demand/nz/brands/cloudy-bay) - [Matua profile](/demand/nz/brands/matua) - [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cloudy Bay or Matua? In August 2026, Cloudy Bay had more branded searches than Matua among wine brands in New Zealand. Cloudy Bay was estimated to have 8.4K branded searches compared to Matua’s 4.1K, and held a 27.4% Share of Search versus Matua’s 13.5%. ## Cite this page Brandwave. "Cloudy Bay vs Matua: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cloudy-bay-vs-matua This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cloudy-bay-vs-matua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.