--- title: "Cloud Nine vs VS Sassoon: Which is searched more in New Zealand?" description: "Is Cloud Nine or VS Sassoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cloud-nine-vs-vs-sassoon" publisher: "Brandwave" --- # Cloud Nine vs VS Sassoon: Which is searched more in New Zealand? Is Cloud Nine or VS Sassoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cloud Nine and VS Sassoon - **Competitive set**: Hair styling tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cloud Nine Share of Search**: 0.57% - **VS Sassoon Share of Search**: 0.8% ## Is Cloud Nine or VS Sassoon more popular in search? - In September 2026, VS Sassoon had more branded searches than Cloud Nine among hair styling tool brands in New Zealand. VS Sassoon had about 480 branded searches, while Cloud Nine had 340. VS Sassoon made up 0.8% of all hair styling tool brand searches we track, and Cloud Nine accounted for 0.57%. - The lead changed hands 4 times in the 12 months ending September 2026: Cloud Nine took it in November 2025, VS Sassoon took it in December 2025, Cloud Nine took it in February 2026, VS Sassoon took it in March 2026. - Across the 12 months ending September 2026, Cloud Nine’s share of searches among hair styling tool brands in New Zealand moved from 0.73% to 0.57%, and its estimated monthly branded searches moved from 400 to 340. - Across the 12 months ending September 2026, VS Sassoon’s share of searches among hair styling tool brands in New Zealand moved from 0.88% to 0.8%, and its estimated monthly branded searches held steady at 480. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cloud Nine was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VS Sassoon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloud Nine was listed before VS Sassoon in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ghd | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shark Beauty | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cloud Nine | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Remington | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | VS Sassoon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "Which hair styling tool brand should I buy in New Zealand?": 1. Shark Beauty, 2. ghd, 3. Cloud Nine, 4. Dyson, 5. Remington - Asked ChatGPT "What are the best hair styling tool brands in New Zealand?": 1. ghd, 2. Dyson, 3. Cloud Nine, 4. Shark Beauty, 5. Remington, 6. VS Sassoon - Asked ChatGPT "What's the best hair styling tool brand in New Zealand for smooth styling?": 1. Dyson, 2. ghd, 3. Shark Beauty - Searched Google, AI Overview "best hair dryer": 1. Dyson, 2. ghd, 3. Remington - Searched Google, AI Overview "hair straightener nz": 1. Dyson, 2. ghd, 3. Remington Not named in any answer: BaByliss. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand hair styling tool brands in September 2026? - Estimated monthly branded searches for Cloud Nine in New Zealand fell 15% over 12 measured months, from 400 to 340 in September 2026. ## Month by month | Month | Cloud Nine estimated searches | Cloud Nine Share of Search | Cloud Nine rank | VS Sassoon estimated searches | VS Sassoon Share of Search | VS Sassoon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 0.73% | 7 | 480 | 0.88% | 6 | | Nov 2025 | 630 | 0.7% | 6 | 590 | 0.66% | 7 | | Dec 2025 | 500 | 0.64% | 7 | 720 | 0.92% | 6 | | Jan 2026 | 340 | 0.73% | 7 | 480 | 1% | 6 | | Feb 2026 | 760 | 1.8% | 6 | 390 | 0.95% | 7 | | Mar 2026 | 330 | 0.73% | 7 | 390 | 0.86% | 6 | | Apr 2026 | 270 | 0.58% | 7 | 390 | 0.83% | 6 | | May 2026 | 290 | 0.57% | 7 | 590 | 1.2% | 6 | | Jun 2026 | 330 | 0.66% | 7 | 390 | 0.78% | 6 | | Jul 2026 | 270 | 0.49% | 7 | 480 | 0.88% | 6 | | Aug 2026 | 340 | 0.63% | 7 | 590 | 1.1% | 6 | | Sep 2026 | 340 | 0.57% | 7 | 480 | 0.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Cloud Nine’s and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cloud Nine**: Measured on the search terms “cloud nine hair” and “cloud nine straightener”, summed into one figure. - **VS Sassoon**: Measured on the search term “vssassoon”. - [Cloud Nine profile](/demand/nz/brands/cloud-nine) - [VS Sassoon profile](/demand/nz/brands/vs-sassoon) - [All hair styling tool brands in New Zealand](/demand/nz/categories/nz-hair-styling-tool-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cloud Nine or VS Sassoon more popular in search? In September 2026, VS Sassoon had more branded searches than Cloud Nine among hair styling tool brands in New Zealand. VS Sassoon had about 480 branded searches, while Cloud Nine had 340. VS Sassoon made up 0.8% of all hair styling tool brand searches we track, and Cloud Nine accounted for 0.57%. ## Cite this page Brandwave. "Cloud Nine vs VS Sassoon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cloud-nine-vs-vs-sassoon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cloud-nine-vs-vs-sassoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.