--- title: "Cloud Nine vs ghd: Which is searched more in New Zealand?" description: "Is Cloud Nine or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cloud-nine-vs-ghd-hair" publisher: "Brandwave" --- # Cloud Nine vs ghd: Which is searched more in New Zealand? Is Cloud Nine or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cloud Nine and ghd - **Competitive set**: Hair styling tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cloud Nine Share of Search**: 0.57% - **ghd Share of Search**: 29.1% ## Is Cloud Nine or ghd more popular in search? - In September 2026, ghd had more branded searches than Cloud Nine among hair styling tool brands in New Zealand. ghd had about 17,400 branded searches, while Cloud Nine had 340. ghd made up 29.1% of all hair styling tool brand searches we track, and Cloud Nine accounted for 0.57%. - ghd was ahead of Cloud Nine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cloud Nine’s share of searches among hair styling tool brands in New Zealand moved from 0.73% to 0.57%, and its estimated monthly branded searches moved from 400 to 340. - Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in New Zealand moved from 30.2% to 29.1%, and its estimated monthly branded searches moved from 16.5K to 17.4K. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. Cloud Nine was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ghd was listed before Cloud Nine in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ghd | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shark Beauty | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cloud Nine | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Remington | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | VS Sassoon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "Which hair styling tool brand should I buy in New Zealand?": 1. Shark Beauty, 2. ghd, 3. Cloud Nine, 4. Dyson, 5. Remington - Asked ChatGPT "What are the best hair styling tool brands in New Zealand?": 1. ghd, 2. Dyson, 3. Cloud Nine, 4. Shark Beauty, 5. Remington, 6. VS Sassoon - Asked ChatGPT "What's the best hair styling tool brand in New Zealand for smooth styling?": 1. Dyson, 2. ghd, 3. Shark Beauty - Searched Google, AI Overview "best hair dryer": 1. Dyson, 2. ghd, 3. Remington - Searched Google, AI Overview "hair straightener nz": 1. Dyson, 2. ghd, 3. Remington Not named in any answer: BaByliss. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand hair styling tool brands in September 2026? - In September 2026, ghd lost share of searches among hair styling tool brands in New Zealand, from 30% to 29.1%. - Estimated monthly branded searches for Cloud Nine in New Zealand fell 15% over 12 measured months, from 400 to 340 in September 2026. ## Month by month | Month | Cloud Nine estimated searches | Cloud Nine Share of Search | Cloud Nine rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 0.73% | 7 | 16.5K | 30.2% | 2 | | Nov 2025 | 630 | 0.7% | 6 | 25K | 27.8% | 2 | | Dec 2025 | 500 | 0.64% | 7 | 19.7K | 25.3% | 2 | | Jan 2026 | 340 | 0.73% | 7 | 11.9K | 25.6% | 2 | | Feb 2026 | 760 | 1.8% | 6 | 12.9K | 31.4% | 2 | | Mar 2026 | 330 | 0.73% | 7 | 15K | 33.1% | 2 | | Apr 2026 | 270 | 0.58% | 7 | 15.2K | 32.5% | 2 | | May 2026 | 290 | 0.57% | 7 | 15.2K | 29.6% | 2 | | Jun 2026 | 330 | 0.66% | 7 | 15.7K | 31.3% | 2 | | Jul 2026 | 270 | 0.49% | 7 | 16K | 29.1% | 2 | | Aug 2026 | 340 | 0.63% | 7 | 16.3K | 30% | 2 | | Sep 2026 | 340 | 0.57% | 7 | 17.4K | 29.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Cloud Nine’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cloud Nine**: Measured on the search terms “cloud nine hair” and “cloud nine straightener”, summed into one figure. - **ghd**: Measured on the search terms “ghd”, “ghd curler”, “ghd duet style”, “ghd hair”, “ghd hair brushes”, “ghd hair company”, “ghd hair curler”, “ghd hair dryer”, “ghd hair rise”, “ghd hair straightener”, “ghd hair styler”, “ghd hair wand”, “ghd hair waver”, “ghd platinum”, “ghd platinum plus”, “ghd straightener” and “ghd v styler”, summed into one figure. - [Cloud Nine profile](/demand/nz/brands/cloud-nine) - [ghd profile](/demand/nz/brands/ghd-hair) - [All hair styling tool brands in New Zealand](/demand/nz/categories/nz-hair-styling-tool-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cloud Nine or ghd more popular in search? In September 2026, ghd had more branded searches than Cloud Nine among hair styling tool brands in New Zealand. ghd had about 17,400 branded searches, while Cloud Nine had 340. ghd made up 29.1% of all hair styling tool brand searches we track, and Cloud Nine accounted for 0.57%. ## Cite this page Brandwave. "Cloud Nine vs ghd: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cloud-nine-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cloud-nine-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.