---
title: "Clockify vs Hubstaff: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Clockify or Hubstaff? Compare estimated monthly branded-search demand and Share of Search inside the Time tracking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clockify-vs-hubstaff"
publisher: "Brandwave"
---

# Clockify vs Hubstaff: Which is more popular by branded search in New Zealand?

Which is more popular in search, Clockify or Hubstaff? Compare estimated monthly branded-search demand and Share of Search inside the Time tracking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clockify and Hubstaff
- **Competitive set**: Time tracking software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Clockify Share of Search**: 52.5%
- **Hubstaff Share of Search**: 5.5%

## Which is more popular in search, Clockify or Hubstaff?

- In August 2026, Clockify had more branded searches than Hubstaff among time tracking software in New Zealand. Clockify was estimated to have 1.7K branded searches compared to Hubstaff’s 180, and held a 52.5% Share of Search versus Hubstaff’s 5.5%.
- Clockify was ahead of Hubstaff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clockify’s estimated Share of Search among time tracking software in New Zealand moved from 57.5% to 52.5%, and its estimated monthly branded searches moved from 2K to 1.7K.
- Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software in New Zealand moved from 4.6% to 5.5%, and its estimated monthly branded searches moved from 160 to 180.

## How did search popularity change for New Zealand time tracking software in August 2026?

- In August 2026, Hubstaff gained estimated Share of Search among time tracking software in New Zealand, from 4.3% to 5.5%.
- In August 2026, Clockify lost estimated Share of Search among time tracking software in New Zealand, from 55.7% to 52.5%.

## Month by month

| Month | Clockify estimated searches | Clockify Share of Search | Clockify rank | Hubstaff estimated searches | Hubstaff Share of Search | Hubstaff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2K | 57.5% | 1 | 160 | 4.6% | 4 |
| Nov 2025 | 2K | 50.3% | 1 | 610 | 15.6% | 3 |
| Dec 2025 | 1.4K | 39.4% | 1 | 1.1K | 31.1% | 2 |
| Jan 2026 | 1.7K | 52.3% | 1 | 300 | 9.3% | 4 |
| Feb 2026 | 1.7K | 51.8% | 1 | 370 | 11.1% | 3 |
| Mar 2026 | 2K | 52.9% | 1 | 370 | 9.7% | 4 |
| Apr 2026 | 1.7K | 53.3% | 1 | 250 | 7.8% | 4 |
| May 2026 | 1.8K | 54.9% | 1 | 240 | 7.4% | 4 |
| Jun 2026 | 1.7K | 53.9% | 1 | 190 | 6% | 4 |
| Jul 2026 | 1.7K | 55.7% | 1 | 130 | 4.3% | 4 |
| Aug 2026 | 1.7K | 52.5% | 1 | 180 | 5.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clockify’s and Hubstaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clockify**: Measured on the search terms “clockify”, “clockify app”, “clockify me”, “clockify online”, “clockify time tracker”, “clockify timer” and “clockify timesheet”, summed into one figure.
- **Hubstaff**: Measured on the search terms “download hubstaff”, “hubstaff”, “hubstaff com”, “hubstaff online”, “hubstaff time tracking”, “hubstaff timer” and “hubstaff timesheet”, summed into one figure.

- [Clockify profile](/demand/nz/brands/clockify)
- [Hubstaff profile](/demand/nz/brands/hubstaff)
- [All time tracking software in New Zealand](/demand/nz/categories/nz-time-tracking-software): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clockify or Hubstaff?

In August 2026, Clockify had more branded searches than Hubstaff among time tracking software in New Zealand. Clockify was estimated to have 1.7K branded searches compared to Hubstaff’s 180, and held a 52.5% Share of Search versus Hubstaff’s 5.5%.

## Cite this page

Brandwave. "Clockify vs Hubstaff: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clockify-vs-hubstaff

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clockify-vs-hubstaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.