--- title: "Clockify vs Deputy: Which is searched more in New Zealand?" description: "Is Clockify or Deputy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Time tracking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/clockify-vs-deputy" publisher: "Brandwave" --- # Clockify vs Deputy: Which is searched more in New Zealand? Is Clockify or Deputy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Time tracking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clockify and Deputy - **Competitive set**: Time tracking software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Clockify Share of Search**: 42.2% - **Deputy Share of Search**: 2% ## Is Clockify or Deputy more popular in search? - In September 2026, Clockify had more branded searches than Deputy among time tracking software in New Zealand. Clockify had about 1,670 branded searches, while Deputy had 80. Clockify made up 42.2% of all time tracking software searches we track, and Deputy accounted for 2%. - Clockify was ahead of Deputy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clockify’s share of searches among time tracking software in New Zealand moved from 48.2% to 42.2%, and its estimated monthly branded searches moved from 2K to 1.7K. - Across the 12 months ending September 2026, Deputy’s share of searches among time tracking software in New Zealand moved from 4.1% to 2%, and its estimated monthly branded searches moved from 170 to 80. ## Top time tracking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Clockify was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Deputy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clockify was listed before Deputy in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clockify | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Toggl Track | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Harvest | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Deputy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jibble | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Hubstaff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about time tracking software - Asked ChatGPT "Which time tracking tool should I use in New Zealand?": 1. Clockify, 2. Toggl Track, 3. Harvest, 4. Deputy - Asked ChatGPT "What are the best time tracking tools in New Zealand?": 1. Deputy, 2. Jibble - Asked ChatGPT "What's the best time tracking tool in New Zealand for a small team?": 1. Clockify, 2. Toggl Track, 3. Harvest - Searched Google, AI Overview "time tracking software": 1. Clockify, 2. Toggl Track, 3. Harvest, 4. Jibble - Searched Google, AI Overview "time tracking tool": 1. Toggl Track, 2. Clockify, 3. Harvest, 4. Jibble Not named in any answer: Hubstaff. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand time tracking software in September 2026? - In September 2026, Clockify gained share of searches among time tracking software in New Zealand, from 41.6% to 42.2%. - Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026. ## Month by month | Month | Clockify estimated searches | Clockify Share of Search | Clockify rank | Deputy estimated searches | Deputy Share of Search | Deputy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 48.2% | 1 | 170 | 4.1% | 5 | | Nov 2025 | 2K | 43.2% | 1 | 100 | 2.2% | 6 | | Dec 2025 | 1.4K | 36.3% | 1 | 70 | 1.8% | 6 | | Jan 2026 | 1.7K | 41.5% | 1 | 100 | 2.5% | 6 | | Feb 2026 | 1.7K | 43.7% | 1 | 90 | 2.3% | 6 | | Mar 2026 | 2K | 42.6% | 1 | 260 | 5.5% | 6 | | Apr 2026 | 1.7K | 43.5% | 1 | 100 | 2.5% | 6 | | May 2026 | 1.8K | 45% | 1 | 90 | 2.3% | 6 | | Jun 2026 | 1.7K | 44% | 1 | 100 | 2.6% | 6 | | Jul 2026 | 1.7K | 46% | 1 | 80 | 2.2% | 6 | | Aug 2026 | 1.7K | 41.6% | 1 | 80 | 1.9% | 6 | | Sep 2026 | 1.7K | 42.2% | 1 | 80 | 2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Clockify’s and Deputy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clockify**: Measured on the search terms “clockify”, “clockify app”, “clockify me”, “clockify time tracker”, “clockify timer” and “clockify timesheet”, summed into one figure. - **Deputy**: Measured on the search terms “deputy app”, “deputy roster” and “deputy software”, summed into one figure. - [Clockify profile](/demand/nz/brands/clockify) - [Deputy profile](/demand/nz/brands/deputy) - [All time tracking software in New Zealand](/demand/nz/categories/nz-time-tracking-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clockify or Deputy more popular in search? In September 2026, Clockify had more branded searches than Deputy among time tracking software in New Zealand. Clockify had about 1,670 branded searches, while Deputy had 80. Clockify made up 42.2% of all time tracking software searches we track, and Deputy accounted for 2%. ## Cite this page Brandwave. "Clockify vs Deputy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/clockify-vs-deputy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clockify-vs-deputy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.