---
title: "Clio vs Smokeball: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Clio or Smokeball? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clio-vs-smokeball"
publisher: "Brandwave"
---

# Clio vs Smokeball: Which is more popular by branded search in New Zealand?

Which is more popular in search, Clio or Smokeball? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clio and Smokeball
- **Competitive set**: Legal practice software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Clio Share of Search**: 1.6%
- **Smokeball Share of Search**: 3.3%

## Which is more popular in search, Clio or Smokeball?

- In August 2026, Smokeball had more branded searches than Clio among legal practice software in New Zealand. Smokeball was estimated to have 80 branded searches compared to Clio’s 40, and held a 3.3% Share of Search versus Clio’s 1.6%.
- The lead changed hands 4 times in the 11 months ending August 2026: Clio took it in February 2026, Smokeball took it in March 2026, Clio took it in May 2026, Smokeball took it in August 2026.
- Across the 11 months ending August 2026, Clio’s estimated Share of Search among legal practice software in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Smokeball’s estimated Share of Search among legal practice software in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 60 to 80.

## How did search popularity change for New Zealand legal practice software in August 2026?

- In August 2026, Smokeball overtook Clio to rank 4th among legal practice software in New Zealand, at 3.3%.
- In August 2026, Clio lost estimated Share of Search among legal practice software in New Zealand, from 2.5% to 1.6%.

## Month by month

| Month | Clio estimated searches | Clio Share of Search | Clio rank | Smokeball estimated searches | Smokeball Share of Search | Smokeball rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 1.1% | 5 | 60 | 2.2% | 4 |
| Nov 2025 | 40 | 1.5% | 5 | 80 | 2.9% | 4 |
| Dec 2025 | 30 | 1.1% | 5 | 50 | 1.8% | 4 |
| Jan 2026 | 30 | 1.3% | 5 | 50 | 2.2% | 4 |
| Feb 2026 | 70 | 2.5% | 4 | 40 | 1.4% | 5 |
| Mar 2026 | 70 | 2% | 5 | 110 | 3.1% | 4 |
| Apr 2026 | 40 | 1.6% | 5 | 90 | 3.6% | 4 |
| May 2026 | 80 | 3.2% | 4 | 50 | 2% | 5 |
| Jun 2026 | 70 | 2.8% | 4 | 60 | 2.4% | 5 |
| Jul 2026 | 60 | 2.5% | 4 | 40 | 1.7% | 5 |
| Aug 2026 | 40 | 1.6% | 5 | 80 | 3.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clio’s and Smokeball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clio**: Measured on the search terms “clio law firm”, “clio legal”, “clio legal software” and “clio software”, summed into one figure.
- **Smokeball**: Measured on the search terms “smokeball”, “smokeball legal software” and “smokeball practice management”, summed into one figure.

- [Clio profile](/demand/nz/brands/clio)
- [Smokeball profile](/demand/nz/brands/smokeball)
- [All legal practice software in New Zealand](/demand/nz/categories/nz-legal-practice-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clio or Smokeball?

In August 2026, Smokeball had more branded searches than Clio among legal practice software in New Zealand. Smokeball was estimated to have 80 branded searches compared to Clio’s 40, and held a 3.3% Share of Search versus Clio’s 1.6%.

## Cite this page

Brandwave. "Clio vs Smokeball: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clio-vs-smokeball

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clio-vs-smokeball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.