---
title: "Clio vs LEAP: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Clio or LEAP? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clio-vs-leap"
publisher: "Brandwave"
---

# Clio vs LEAP: Which is more popular by branded search in New Zealand?

Which is more popular in search, Clio or LEAP? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clio and LEAP
- **Competitive set**: Legal practice software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Clio Share of Search**: 1.6%
- **LEAP Share of Search**: 6.6%

## Which is more popular in search, Clio or LEAP?

- In August 2026, LEAP had more branded searches than Clio among legal practice software in New Zealand. LEAP was estimated to have 160 branded searches compared to Clio’s 40, and held a 6.6% Share of Search versus Clio’s 1.6%.
- LEAP was ahead of Clio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clio’s estimated Share of Search among legal practice software in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, LEAP’s estimated Share of Search among legal practice software in New Zealand moved from 6.9% to 6.6%, and its estimated monthly branded searches moved from 190 to 160.

## How did search popularity change for New Zealand legal practice software in August 2026?

- In August 2026, Smokeball overtook Clio to rank 4th among legal practice software in New Zealand, at 3.3%.
- In August 2026, Clio lost estimated Share of Search among legal practice software in New Zealand, from 2.5% to 1.6%.
- Estimated monthly branded searches for LEAP in New Zealand fell 15.8% over 11 measured months, from 190 to 160 in August 2026.

## Month by month

| Month | Clio estimated searches | Clio Share of Search | Clio rank | LEAP estimated searches | LEAP Share of Search | LEAP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 1.1% | 5 | 190 | 6.9% | 3 |
| Nov 2025 | 40 | 1.5% | 5 | 140 | 5.1% | 3 |
| Dec 2025 | 30 | 1.1% | 5 | 100 | 3.6% | 3 |
| Jan 2026 | 30 | 1.3% | 5 | 150 | 6.5% | 3 |
| Feb 2026 | 70 | 2.5% | 4 | 170 | 6.1% | 3 |
| Mar 2026 | 70 | 2% | 5 | 180 | 5.1% | 3 |
| Apr 2026 | 40 | 1.6% | 5 | 150 | 6% | 3 |
| May 2026 | 80 | 3.2% | 4 | 190 | 7.5% | 3 |
| Jun 2026 | 70 | 2.8% | 4 | 140 | 5.7% | 3 |
| Jul 2026 | 60 | 2.5% | 4 | 150 | 6.2% | 3 |
| Aug 2026 | 40 | 1.6% | 5 | 160 | 6.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clio’s and LEAP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clio**: Measured on the search terms “clio law firm”, “clio legal”, “clio legal software” and “clio software”, summed into one figure.
- **LEAP**: Measured on the search terms “leap law firm”, “leap legal”, “leap legal software” and “leap practice management”, summed into one figure.

- [Clio profile](/demand/nz/brands/clio)
- [LEAP profile](/demand/nz/brands/leap)
- [All legal practice software in New Zealand](/demand/nz/categories/nz-legal-practice-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clio or LEAP?

In August 2026, LEAP had more branded searches than Clio among legal practice software in New Zealand. LEAP was estimated to have 160 branded searches compared to Clio’s 40, and held a 6.6% Share of Search versus Clio’s 1.6%.

## Cite this page

Brandwave. "Clio vs LEAP: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clio-vs-leap

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clio-vs-leap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.