--- title: "Cliniko vs Square: Which is searched more in New Zealand?" description: "Is Cliniko or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon and clinic booking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cliniko-vs-square" publisher: "Brandwave" --- # Cliniko vs Square: Which is searched more in New Zealand? Is Cliniko or Square more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon and clinic booking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cliniko and Square - **Competitive set**: Salon and clinic booking software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cliniko Share of Search**: 13% - **Square Share of Search**: 0.71% ## Is Cliniko or Square more popular in search? - In September 2026, Cliniko had more branded searches than Square among salon and clinic booking software in New Zealand. Cliniko had about 1,640 branded searches, while Square had 90. Cliniko made up 13% of all salon and clinic booking software searches we track, and Square accounted for 0.71%. - Cliniko was ahead of Square in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cliniko’s share of searches among salon and clinic booking software in New Zealand moved from 14.7% to 13%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Square’s share of searches among salon and clinic booking software in New Zealand moved from 0.68% to 0.71%, and its estimated monthly branded searches held steady at 90. ## Top salon and clinic booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cliniko and Square were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Square was listed before Cliniko in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Timely | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fresha | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kitomba | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cliniko | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Square | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Phorest | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gensolve | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mindbody | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about salon and clinic booking software - Asked ChatGPT "Which salon or clinic booking platform should I use in New Zealand?": 1. Timely, 2. Fresha, 3. Kitomba, 4. Square, 5. Phorest - Asked ChatGPT "What are the best salon and clinic booking platforms in New Zealand?": 1. Timely, 2. Fresha, 3. Kitomba, 4. Phorest, 5. Square, 6. Cliniko, 7. Gensolve - Asked ChatGPT "What's the best salon or clinic booking platform in New Zealand for a salon or clinic?": 1. Timely, 2. Cliniko, 3. Kitomba, 4. Fresha - Searched Google, AI Overview "client management software": named none of the brands we track - Searched Google, AI Overview "salon booking software nz": 1. Timely, 2. Fresha Not named in any answer: Mindbody. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand salon and clinic booking software in September 2026? - In September 2026, Cliniko gained share of searches among salon and clinic booking software in New Zealand, from 12.4% to 13%. ## Month by month | Month | Cliniko estimated searches | Cliniko Share of Search | Cliniko rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 14.7% | 3 | 90 | 0.68% | 7 | | Nov 2025 | 1.9K | 16.3% | 3 | 70 | 0.59% | 7 | | Dec 2025 | 1.3K | 12% | 3 | 50 | 0.46% | 7 | | Jan 2026 | 1.9K | 15% | 3 | 110 | 0.85% | 7 | | Feb 2026 | 1.9K | 15.9% | 3 | 90 | 0.74% | 7 | | Mar 2026 | 1.9K | 14.2% | 3 | 110 | 0.81% | 7 | | Apr 2026 | 1.9K | 15.8% | 3 | 90 | 0.73% | 7 | | May 2026 | 1.9K | 13.7% | 3 | 90 | 0.64% | 7 | | Jun 2026 | 1.9K | 13.6% | 3 | 90 | 0.63% | 7 | | Jul 2026 | 1.6K | 12.4% | 3 | 90 | 0.68% | 7 | | Aug 2026 | 1.6K | 12.4% | 3 | 70 | 0.53% | 7 | | Sep 2026 | 1.6K | 13% | 3 | 90 | 0.71% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Cliniko’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cliniko**: Measured on the search terms “cliniko”, “cliniko app”, “cliniko booking” and “cliniko software”, summed into one figure. - **Square**: Measured on the search term “square appointments”. - [Cliniko profile](/demand/nz/brands/cliniko) - [Square profile](/demand/nz/brands/square) - [All salon and clinic booking software in New Zealand](/demand/nz/categories/nz-salon-and-clinic-booking-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cliniko or Square more popular in search? In September 2026, Cliniko had more branded searches than Square among salon and clinic booking software in New Zealand. Cliniko had about 1,640 branded searches, while Square had 90. Cliniko made up 13% of all salon and clinic booking software searches we track, and Square accounted for 0.71%. ## Cite this page Brandwave. "Cliniko vs Square: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cliniko-vs-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cliniko-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.