---
title: "Cliniko vs Profile: Which is searched more in New Zealand?"
description: "Is Cliniko or Profile more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Medical practice management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cliniko-vs-profile"
publisher: "Brandwave"
---

# Cliniko vs Profile: Which is searched more in New Zealand?

Is Cliniko or Profile more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Medical practice management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cliniko and Profile
- **Competitive set**: Medical practice management software
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Cliniko Share of Search**: 28.6%
- **Profile Share of Search**: 0.18%

## Is Cliniko or Profile more popular in search?

- In September 2026, Cliniko had more branded searches than Profile among medical practice management software in New Zealand. Cliniko had about 1,600 branded searches, while Profile had 10. Cliniko made up 28.6% of all medical practice management software searches we track, and Profile accounted for 0.18%.
- Cliniko was ahead of Profile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cliniko’s share of searches among medical practice management software in New Zealand moved from 32.1% to 28.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Profile’s share of searches among medical practice management software in New Zealand moved from 0.34% to 0.18%, and its estimated monthly branded searches moved from 20 to 10.

## Top medical practice management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cliniko was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Profile did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Medtech Evolution | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Cliniko | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| GoodX | 2nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Indici | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Gensolve | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| MyPractice | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Profile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about medical practice management software

- Asked ChatGPT "Which medical practice management platform should I use in New Zealand?": 1. Medtech Evolution, 2. Indici, 3. MyPractice
- Asked ChatGPT "What are the best medical practice management platforms in New Zealand?": 1. Medtech Evolution, 2. Indici, 3. MyPractice, 4. Gensolve, 5. Cliniko
- Asked ChatGPT "What's the best medical practice management platform in New Zealand for a clinic?": 1. Gensolve, 2. Cliniko, 3. Medtech Evolution, 4. Indici, 5. MyPractice
- Searched Google, AI Overview "medical practice management software": 1. GoodX, 2. Cliniko
- Searched Google, AI Overview "best medical practice software": 1. GoodX, 2. Cliniko

Not named in any answer: Profile.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand medical practice management software in September 2026?

- In September 2026, Cliniko gained share of searches among medical practice management software in New Zealand, from 24.5% to 28.6%.
- Estimated monthly branded searches for Profile in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Month by month

| Month | Cliniko estimated searches | Cliniko Share of Search | Cliniko rank | Profile estimated searches | Profile Share of Search | Profile rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 32.1% | 2 | 20 | 0.34% | 7 |
| Nov 2025 | 1.9K | 32.7% | 2 | 10 | 0.17% | 7 |
| Dec 2025 | 1.3K | 28.8% | 2 | 10 | 0.22% | 7 |
| Jan 2026 | 1.9K | 31.9% | 2 | 10 | 0.17% | 7 |
| Feb 2026 | 1.9K | 31.6% | 2 | 10 | 0.17% | 7 |
| Mar 2026 | 1.9K | 27.5% | 2 | 10 | 0.14% | 7 |
| Apr 2026 | 1.9K | 32.1% | 2 | 20 | 0.34% | 7 |
| May 2026 | 1.9K | 27.9% | 2 | 10 | 0.15% | 7 |
| Jun 2026 | 1.9K | 27.8% | 2 | 10 | 0.15% | 7 |
| Jul 2026 | 1.6K | 28.2% | 2 | 10 | 0.18% | 7 |
| Aug 2026 | 1.6K | 24.5% | 2 | 20 | 0.31% | 7 |
| Sep 2026 | 1.6K | 28.6% | 2 | 10 | 0.18% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Cliniko’s and Profile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cliniko**: Measured on the search term “cliniko”.
- **Profile**: Measured on the search terms “intrahealth profile” and “intrahealth profile emr”, summed into one figure.

- [Cliniko profile](/demand/nz/brands/cliniko)
- [Profile profile](/demand/nz/brands/profile)
- [All medical practice management software in New Zealand](/demand/nz/categories/nz-medical-practice-management-software): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Cliniko or Profile more popular in search?

In September 2026, Cliniko had more branded searches than Profile among medical practice management software in New Zealand. Cliniko had about 1,600 branded searches, while Profile had 10. Cliniko made up 28.6% of all medical practice management software searches we track, and Profile accounted for 0.18%.

## Cite this page

Brandwave. "Cliniko vs Profile: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cliniko-vs-profile

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cliniko-vs-profile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
