--- title: "Cliniko vs Fresha: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cliniko or Fresha? Compare estimated monthly branded-search demand and Share of Search inside the Salon and clinic booking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cliniko-vs-fresha" publisher: "Brandwave" --- # Cliniko vs Fresha: Which is more popular by branded search in New Zealand? Which is more popular in search, Cliniko or Fresha? Compare estimated monthly branded-search demand and Share of Search inside the Salon and clinic booking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cliniko and Fresha - **Competitive set**: Salon and clinic booking software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cliniko Share of Search**: 13% - **Fresha Share of Search**: 39.1% ## Which is more popular in search, Cliniko or Fresha? - In August 2026, Fresha had more branded searches than Cliniko among salon and clinic booking software in New Zealand. Fresha was estimated to have 5.4K branded searches compared to Cliniko’s 1.8K, and held a 39.1% Share of Search versus Cliniko’s 13%. - Fresha was ahead of Cliniko in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand moved from 14.9% to 13%, and its estimated monthly branded searches moved from 2.1K to 1.8K. - Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon and clinic booking software in New Zealand moved from 31.6% to 39.1%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## How did search popularity change for New Zealand salon and clinic booking software in August 2026? - In August 2026, Fresha gained estimated Share of Search among salon and clinic booking software in New Zealand, from 37.3% to 39.1%. - Cliniko’s estimated Share of Search among salon and clinic booking software in New Zealand has lost ground for 3 months in a row, from 14% to 13% in August 2026. ## Month by month | Month | Cliniko estimated searches | Cliniko Share of Search | Cliniko rank | Fresha estimated searches | Fresha Share of Search | Fresha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 14.9% | 3 | 4.4K | 31.6% | 1 | | Nov 2025 | 2K | 15.8% | 3 | 4.3K | 33% | 1 | | Dec 2025 | 1.4K | 12.2% | 3 | 4.3K | 36.3% | 1 | | Jan 2026 | 2.1K | 14.8% | 3 | 5.2K | 36.6% | 1 | | Feb 2026 | 2.1K | 16% | 3 | 4.2K | 32.2% | 1 | | Mar 2026 | 2.1K | 14.8% | 3 | 5.1K | 35.1% | 1 | | Apr 2026 | 2.1K | 15.6% | 3 | 4.2K | 31.2% | 1 | | May 2026 | 2.1K | 14% | 3 | 5.1K | 34.7% | 1 | | Jun 2026 | 2.1K | 13.9% | 3 | 5.2K | 34.2% | 1 | | Jul 2026 | 1.8K | 13.3% | 3 | 5.1K | 37.3% | 1 | | Aug 2026 | 1.8K | 13% | 3 | 5.4K | 39.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cliniko’s and Fresha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cliniko**: Measured on the search terms “cliniko”, “cliniko app”, “cliniko booking”, “cliniko com”, “cliniko cost”, “cliniko near me”, “cliniko nz” and “cliniko software”, summed into one figure. - **Fresha**: Measured on the search terms “fresha”, “fresha app”, “fresha booking”, “fresha booking system”, “fresha com”, “fresha foods”, “fresha near me”, “fresha nz”, “fresha online” and “fresha software”, summed into one figure. - [Cliniko profile](/demand/nz/brands/cliniko) - [Fresha profile](/demand/nz/brands/fresha) - [All salon and clinic booking software in New Zealand](/demand/nz/categories/nz-salon-and-clinic-booking-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cliniko or Fresha? In August 2026, Fresha had more branded searches than Cliniko among salon and clinic booking software in New Zealand. Fresha was estimated to have 5.4K branded searches compared to Cliniko’s 1.8K, and held a 39.1% Share of Search versus Cliniko’s 13%. ## Cite this page Brandwave. "Cliniko vs Fresha: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cliniko-vs-fresha This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cliniko-vs-fresha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.