---
title: "CleverTap vs MoEngage: Which is searched more in New Zealand?"
description: "Is CleverTap or MoEngage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clevertap-vs-moengage"
publisher: "Brandwave"
---

# CleverTap vs MoEngage: Which is searched more in New Zealand?

Is CleverTap or MoEngage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CleverTap and MoEngage
- **Competitive set**: Customer engagement platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **CleverTap Share of Search**: 0.09%
- **MoEngage Share of Search**: 0.09%

## Is CleverTap or MoEngage more popular in search?

- In September 2026, CleverTap and MoEngage were level in searches among customer engagement platforms in New Zealand, with an estimated 10 branded searches each, at 0.09% of the total each.
- The lead changed hands 2 times in the 12 months ending September 2026: CleverTap took it in March 2026, MoEngage took it in May 2026.
- Across the 12 months ending September 2026, CleverTap’s share of searches among customer engagement platforms in New Zealand moved from 0.19% to 0.09%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, MoEngage’s share of searches among customer engagement platforms in New Zealand moved from 0.19% to 0.09%, and its estimated monthly branded searches moved from 20 to 10.

## Top customer engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither CleverTap nor MoEngage showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Braze | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| HubSpot | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Klaviyo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Intercom | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Customer.io | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| OneSignal | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Iterable | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Airship | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CleverTap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MoEngage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about customer engagement platforms

- Asked ChatGPT "Which customer engagement platform should I use in New Zealand?": 1. HubSpot, 2. Klaviyo, 3. Intercom
- Asked ChatGPT "What are the best customer engagement platforms in New Zealand?": 1. HubSpot, 2. Intercom, 3. Klaviyo
- Asked ChatGPT "What's the best customer engagement platform in New Zealand for app messaging and campaigns?": 1. Braze, 2. Customer.io, 3. OneSignal, 4. Iterable
- Searched Google, AI Overview "customer engagement platform": 1. Braze, 2. Intercom
- Searched Google, AI Overview "lifecycle marketing platform": 1. Klaviyo, 2. Braze, 3. Customer.io

Not named in any answer: Airship, CleverTap and MoEngage.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand customer engagement platforms in September 2026?

- In September 2026, MoEngage fell from 8th to 10th among customer engagement platforms in New Zealand.
- In September 2026, CleverTap fell from 7th to 8th among customer engagement platforms in New Zealand.

## Month by month

| Month | CleverTap estimated searches | CleverTap Share of Search | CleverTap rank | MoEngage estimated searches | MoEngage Share of Search | MoEngage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 0.19% | 6 | 20 | 0.19% | 7 |
| Nov 2025 | 10 | 0.1% | 8 | 20 | 0.2% | 7 |
| Dec 2025 | 10 | 0.15% | 8 | 20 | 0.29% | 7 |
| Jan 2026 | 10 | 0.1% | 7 | 10 | 0.1% | 8 |
| Feb 2026 | 10 | 0.1% | 7 | 10 | 0.1% | 9 |
| Mar 2026 | 30 | 0.25% | 6 | 20 | 0.17% | 8 |
| Apr 2026 | 40 | 0.34% | 6 | 20 | 0.17% | 7 |
| May 2026 | 10 | 0.08% | 9 | 20 | 0.16% | 7 |
| Jun 2026 | 20 | 0.15% | 7 | 20 | 0.15% | 8 |
| Jul 2026 | 10 | 0.1% | 9 | 20 | 0.2% | 6 |
| Aug 2026 | 20 | 0.17% | 7 | 20 | 0.17% | 8 |
| Sep 2026 | 10 | 0.09% | 8 | 10 | 0.09% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using CleverTap’s and MoEngage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CleverTap**: Measured on the search terms “clevertap”, “clevertap analytics” and “clevertap campaign”, summed into one figure.
- **MoEngage**: Measured on the search term “moengage”.

- [CleverTap profile](/demand/nz/brands/clevertap)
- [MoEngage profile](/demand/nz/brands/moengage)
- [All customer engagement platforms in New Zealand](/demand/nz/categories/nz-customer-engagement-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is CleverTap or MoEngage more popular in search?

In September 2026, CleverTap and MoEngage were level in searches among customer engagement platforms in New Zealand, with an estimated 10 branded searches each, at 0.09% of the total each.

## Cite this page

Brandwave. "CleverTap vs MoEngage: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/clevertap-vs-moengage

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clevertap-vs-moengage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
