---
title: "Cleto Reyes vs Fairtex: Which is more popular in New Zealand?"
description: "Is Cleto Reyes or Fairtex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boxing glove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cleto-reyes-vs-fairtex"
publisher: "Brandwave"
---

# Cleto Reyes vs Fairtex: Which is more popular in New Zealand?

Is Cleto Reyes or Fairtex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boxing glove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cleto Reyes and Fairtex
- **Competitive set**: Boxing glove brands
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Cleto Reyes Share of Search**: 3.7%
- **Fairtex Share of Search**: 14.9%

## Is Cleto Reyes or Fairtex more popular in search?

- In October 2026, Fairtex had more branded searches than Cleto Reyes among boxing glove brands in New Zealand. Fairtex had about 360 branded searches, while Cleto Reyes had 90. Fairtex made up 14.9% of all boxing glove brand searches we track, and Cleto Reyes accounted for 3.7%.
- Fairtex was ahead of Cleto Reyes in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Cleto Reyes’ share of searches among boxing glove brands in New Zealand moved from 6.1% to 3.7%, and its estimated monthly branded searches moved from 210 to 90.
- Across the 12 months ending October 2026, Fairtex’s share of searches among boxing glove brands in New Zealand moved from 14% to 14.9%, and its estimated monthly branded searches moved from 480 to 360.

## Top boxing glove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fairtex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cleto Reyes was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Fairtex was listed before Cleto Reyes in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rival | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Venum | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Fairtex | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Sting | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Cleto Reyes | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Everlast | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| RDX | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Leone | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about boxing glove brands

- Asked ChatGPT "Which boxing glove brand should I buy in New Zealand?": 1. Venum, 2. Rival, 3. Sting
- Asked ChatGPT "What are the best boxing glove brands in New Zealand?": 1. Sting, 2. Fairtex, 3. Venum, 4. Rival, 5. Everlast
- Asked ChatGPT "What's the best boxing glove brand in New Zealand for training and sparring?": 1. Rival, 2. Fairtex, 3. Cleto Reyes
- Searched Google, AI Overview "boxing gloves nz": 1. Sting

Not named in any answer: RDX and Leone.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand boxing glove brands in October 2026?

- In October 2026, Cleto Reyes gained share of searches among boxing glove brands in New Zealand, from 3.2% to 3.7%.
- In October 2026, Fairtex lost share of searches among boxing glove brands in New Zealand, from 16.4% to 14.9%.

## How has branded search for Cleto Reyes and Fairtex changed in New Zealand over the last 12 months?

| Month | Cleto Reyes estimated searches | Cleto Reyes Share of Search | Cleto Reyes rank | Fairtex estimated searches | Fairtex Share of Search | Fairtex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 210 | 6.1% | 4 | 480 | 14% | 3 |
| Dec 2025 | 170 | 5.4% | 5 | 460 | 14.6% | 3 |
| Jan 2026 | 140 | 4.4% | 6 | 390 | 12.3% | 3 |
| Feb 2026 | 140 | 4.7% | 6 | 460 | 15.3% | 3 |
| Mar 2026 | 140 | 4.3% | 6 | 530 | 16.3% | 3 |
| Apr 2026 | 140 | 4.7% | 6 | 550 | 18.4% | 3 |
| May 2026 | 110 | 3.5% | 6 | 460 | 14.6% | 3 |
| Jun 2026 | 110 | 3.6% | 6 | 410 | 13.5% | 3 |
| Jul 2026 | 90 | 3.2% | 6 | 410 | 14.6% | 3 |
| Aug 2026 | 110 | 3.6% | 6 | 390 | 12.9% | 3 |
| Sep 2026 | 90 | 3.2% | 6 | 460 | 16.4% | 3 |
| Oct 2026 | 90 | 3.7% | 6 | 360 | 14.9% | 3 |

## How are Cleto Reyes’ and Fairtex’s branded searches counted?

Brandwave collects information about searches that people make online using Cleto Reyes’ and Fairtex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cleto Reyes**: Measured on the search term “cleto reyes”.
- **Fairtex**: Measured on the search terms “fairtex” and “fairtex boxing gloves”, summed into one figure.

- [Cleto Reyes profile](/demand/nz/brands/cleto-reyes)
- [Fairtex profile](/demand/nz/brands/fairtex)
- [All boxing glove brands in New Zealand](/demand/nz/categories/nz-boxing-glove-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Cleto Reyes or Fairtex more popular in search?

In October 2026, Fairtex had more branded searches than Cleto Reyes among boxing glove brands in New Zealand. Fairtex had about 360 branded searches, while Cleto Reyes had 90. Fairtex made up 14.9% of all boxing glove brand searches we track, and Cleto Reyes accounted for 3.7%.

## Cite this page

Brandwave. "Cleto Reyes vs Fairtex: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/cleto-reyes-vs-fairtex

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cleto-reyes-vs-fairtex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
