---
title: "Clerk vs Okta: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Clerk or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clerk-auth-vs-okta"
publisher: "Brandwave"
---

# Clerk vs Okta: Which is more popular by branded search in New Zealand?

Which is more popular in search, Clerk or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Authentication platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clerk and Okta
- **Competitive set**: Authentication platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Clerk Share of Search**: 2.9%
- **Okta Share of Search**: 66.3%

## Which is more popular in search, Clerk or Okta?

- In August 2026, Okta had more branded searches than Clerk among authentication platforms in New Zealand. Okta was estimated to have 1.8K branded searches compared to Clerk’s 80, and held a 66.3% Share of Search versus Clerk’s 2.9%.
- Okta was ahead of Clerk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among authentication platforms in New Zealand moved from 2.2% to 2.9%, and its estimated monthly branded searches moved from 70 to 80.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among authentication platforms in New Zealand moved from 70.7% to 66.3%, and its estimated monthly branded searches moved from 2.3K to 1.8K.

## How did search popularity change for New Zealand authentication platforms in August 2026?

- In August 2026, Okta lost estimated Share of Search among authentication platforms in New Zealand, from 74% to 66.3%.
- Estimated monthly branded searches for Clerk in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.

## Month by month

| Month | Clerk estimated searches | Clerk Share of Search | Clerk rank | Okta estimated searches | Okta Share of Search | Okta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 2.2% | 4 | 2.3K | 70.7% | 1 |
| Nov 2025 | 100 | 3.3% | 4 | 2.1K | 69.4% | 1 |
| Dec 2025 | 100 | 4% | 4 | 1.7K | 68% | 1 |
| Jan 2026 | 90 | 3.1% | 4 | 2K | 68.8% | 1 |
| Feb 2026 | 80 | 3% | 4 | 1.7K | 65.9% | 1 |
| Mar 2026 | 100 | 2.8% | 4 | 2.5K | 69.6% | 1 |
| Apr 2026 | 120 | 4% | 4 | 2K | 67.4% | 1 |
| May 2026 | 120 | 3.9% | 4 | 1.9K | 61.2% | 1 |
| Jun 2026 | 70 | 2.2% | 4 | 2.1K | 67.4% | 1 |
| Jul 2026 | 100 | 2.9% | 4 | 2.5K | 74% | 1 |
| Aug 2026 | 80 | 2.9% | 4 | 1.8K | 66.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clerk’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clerk**: Measured on the search terms “clerk auth”, “clerk dev”, “clerk identity” and “clerk sso”, summed into one figure.
- **Okta**: Measured on the search terms “lineage okta”, “okta”, “okta com”, “okta identity”, “okta near me”, “okta nz”, “okta online”, “okta sso”, “okta verify” and “okta what is”, summed into one figure.

- [Clerk profile](/demand/nz/brands/clerk-auth)
- [Okta profile](/demand/nz/brands/okta)
- [All authentication platforms in New Zealand](/demand/nz/categories/nz-authentication-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clerk or Okta?

In August 2026, Okta had more branded searches than Clerk among authentication platforms in New Zealand. Okta was estimated to have 1.8K branded searches compared to Clerk’s 80, and held a 66.3% Share of Search versus Clerk’s 2.9%.

## Cite this page

Brandwave. "Clerk vs Okta: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clerk-auth-vs-okta

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clerk-auth-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.