--- title: "Cleantastic vs Spruce: Which is searched more in New Zealand?" description: "Is Cleantastic or Spruce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home cleaning services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cleantastic-vs-spruce-cleaning" publisher: "Brandwave" --- # Cleantastic vs Spruce: Which is searched more in New Zealand? Is Cleantastic or Spruce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home cleaning services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cleantastic and Spruce - **Competitive set**: Home cleaning services - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cleantastic Share of Search**: 5.2% - **Spruce Share of Search**: 4.1% ## Is Cleantastic or Spruce more popular in search? - In September 2026, Cleantastic had more branded searches than Spruce among home cleaning services in New Zealand. Cleantastic had about 140 branded searches, while Spruce had 110. Cleantastic made up 5.2% of all home cleaning service searches we track, and Spruce accounted for 4.1%. - The lead changed hands 4 times in the 12 months ending September 2026: Spruce took it in December 2025, Cleantastic took it in April 2026, Spruce took it in June 2026, Cleantastic took it in August 2026. - Across the 12 months ending September 2026, Cleantastic’s share of searches among home cleaning services in New Zealand held steady at 5.2%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Spruce’s share of searches among home cleaning services in New Zealand moved from 4.3% to 4.1%, and its estimated monthly branded searches moved from 140 to 110. ## Top home cleaning services in ChatGPT and Google AI Overviews In three ChatGPT questions, Spruce appeared in all three answers. Cleantastic did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Icon Clean | 1st | 2 of 3 | 2 of 3 | | Cleaning Buddies | 2nd | 2 of 3 | 2 of 3 | | Spruce | 3rd | 3 of 3 | 3 of 3 | | Clean for Good | 4th | 2 of 3 | 2 of 3 | | Absolute Domestics | 5th | 1 of 3 | 1 of 3 | | Maid2Match | 6th | 1 of 3 | 1 of 3 | | CrestClean | Not ranked | 0 of 3 | 0 of 3 | | Jim's Cleaning | Not ranked | 0 of 3 | 0 of 3 | | Cleantastic | Not ranked | 0 of 3 | 0 of 3 | | Spotless Cleaning | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about home cleaning services - Asked ChatGPT "Which home cleaning service should I hire in New Zealand?": 1. Icon Clean, 2. Cleaning Buddies, 3. Spruce - Asked ChatGPT "What are the best home cleaning services in New Zealand?": 1. Icon Clean, 2. Cleaning Buddies, 3. Spruce, 4. Clean for Good - Asked ChatGPT "What's the best home cleaning service in New Zealand for regular house cleaning?": 1. Clean for Good, 2. Absolute Domestics, 3. Spruce, 4. Maid2Match Not named in any answer: CrestClean, Jim's Cleaning, Cleantastic and Spotless Cleaning. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand home cleaning services in September 2026? - Cleantastic’s share of searches among home cleaning services in New Zealand has gained ground for 3 months in a row, from 3.7% to 5.2% in September 2026. - In September 2026, Spruce rose from 10th to 9th among home cleaning services in New Zealand. ## Month by month | Month | Cleantastic estimated searches | Cleantastic Share of Search | Cleantastic rank | Spruce estimated searches | Spruce Share of Search | Spruce rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 5.2% | 5 | 140 | 4.3% | 8 | | Nov 2025 | 140 | 4.3% | 7 | 140 | 4.3% | 8 | | Dec 2025 | 110 | 3.8% | 8 | 140 | 4.8% | 7 | | Jan 2026 | 110 | 3.3% | 7 | 110 | 3.3% | 8 | | Feb 2026 | 140 | 5% | 7 | 140 | 5% | 8 | | Mar 2026 | 140 | 4.6% | 8 | 170 | 5.6% | 6 | | Apr 2026 | 110 | 4.1% | 7 | 90 | 3.3% | 9 | | May 2026 | 170 | 6.2% | 6 | 140 | 5.1% | 7 | | Jun 2026 | 110 | 3.7% | 9 | 140 | 4.7% | 7 | | Jul 2026 | 110 | 3.9% | 7 | 110 | 3.9% | 8 | | Aug 2026 | 140 | 5% | 7 | 110 | 3.9% | 10 | | Sep 2026 | 140 | 5.2% | 7 | 110 | 4.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Cleantastic’s and Spruce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cleantastic**: Measured on the search term “cleantastic”. - **Spruce**: Measured on the search term “spruce cleaning”. - [Cleantastic profile](/demand/nz/brands/cleantastic) - [Spruce profile](/demand/nz/brands/spruce-cleaning) - [All home cleaning services in New Zealand](/demand/nz/categories/nz-home-cleaning-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cleantastic or Spruce more popular in search? In September 2026, Cleantastic had more branded searches than Spruce among home cleaning services in New Zealand. Cleantastic had about 140 branded searches, while Spruce had 110. Cleantastic made up 5.2% of all home cleaning service searches we track, and Spruce accounted for 4.1%. ## Cite this page Brandwave. "Cleantastic vs Spruce: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cleantastic-vs-spruce-cleaning This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cleantastic-vs-spruce-cleaning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.