--- title: "Cleaning Buddies vs Icon Clean: Which is searched more in New Zealand?" description: "Is Cleaning Buddies or Icon Clean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home cleaning services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cleaning-buddies-vs-icon-clean" publisher: "Brandwave" --- # Cleaning Buddies vs Icon Clean: Which is searched more in New Zealand? Is Cleaning Buddies or Icon Clean more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home cleaning services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cleaning Buddies and Icon Clean - **Competitive set**: Home cleaning services - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cleaning Buddies Share of Search**: 6.3% - **Icon Clean Share of Search**: 9.6% ## Is Cleaning Buddies or Icon Clean more popular in search? - In September 2026, Icon Clean had more branded searches than Cleaning Buddies among home cleaning services in New Zealand. Icon Clean had about 260 branded searches, while Cleaning Buddies had 170. Icon Clean made up 9.6% of all home cleaning service searches we track, and Cleaning Buddies accounted for 6.3%. - The lead changed hands 4 times in the 12 months ending September 2026: Cleaning Buddies took it in January 2026, Icon Clean took it in February 2026, Cleaning Buddies took it in July 2026, Icon Clean took it in August 2026. - Across the 12 months ending September 2026, Cleaning Buddies’ share of searches among home cleaning services in New Zealand moved from 4.3% to 6.3%, and its estimated monthly branded searches moved from 140 to 170. - Across the 12 months ending September 2026, Icon Clean’s share of searches among home cleaning services in New Zealand moved from 6.5% to 9.6%, and its estimated monthly branded searches moved from 210 to 260. ## Top home cleaning services in ChatGPT and Google AI Overviews In three ChatGPT questions, Cleaning Buddies and Icon Clean were each mentioned in two out of three: in two of the three ChatGPT answers. Icon Clean was listed before Cleaning Buddies in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Icon Clean | 1st | 2 of 3 | 2 of 3 | | Cleaning Buddies | 2nd | 2 of 3 | 2 of 3 | | Spruce | 3rd | 3 of 3 | 3 of 3 | | Clean for Good | 4th | 2 of 3 | 2 of 3 | | Absolute Domestics | 5th | 1 of 3 | 1 of 3 | | Maid2Match | 6th | 1 of 3 | 1 of 3 | | CrestClean | Not ranked | 0 of 3 | 0 of 3 | | Jim's Cleaning | Not ranked | 0 of 3 | 0 of 3 | | Cleantastic | Not ranked | 0 of 3 | 0 of 3 | | Spotless Cleaning | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about home cleaning services - Asked ChatGPT "Which home cleaning service should I hire in New Zealand?": 1. Icon Clean, 2. Cleaning Buddies, 3. Spruce - Asked ChatGPT "What are the best home cleaning services in New Zealand?": 1. Icon Clean, 2. Cleaning Buddies, 3. Spruce, 4. Clean for Good - Asked ChatGPT "What's the best home cleaning service in New Zealand for regular house cleaning?": 1. Clean for Good, 2. Absolute Domestics, 3. Spruce, 4. Maid2Match Not named in any answer: CrestClean, Jim's Cleaning, Cleantastic and Spotless Cleaning. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand home cleaning services in September 2026? - In September 2026, Cleaning Buddies overtook Clean for Good to rank 5th among home cleaning services in New Zealand, with 6.3% of the searches. - Estimated monthly branded searches for Icon Clean in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026. ## Month by month | Month | Cleaning Buddies estimated searches | Cleaning Buddies Share of Search | Cleaning Buddies rank | Icon Clean estimated searches | Icon Clean Share of Search | Icon Clean rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 4.3% | 7 | 210 | 6.5% | 4 | | Nov 2025 | 170 | 5.2% | 5 | 170 | 5.2% | 6 | | Dec 2025 | 210 | 7.2% | 4 | 210 | 7.2% | 5 | | Jan 2026 | 210 | 6.3% | 5 | 170 | 5.1% | 6 | | Feb 2026 | 140 | 5% | 6 | 170 | 6.1% | 5 | | Mar 2026 | 170 | 5.6% | 5 | 210 | 6.9% | 4 | | Apr 2026 | 170 | 6.3% | 6 | 210 | 7.7% | 4 | | May 2026 | 210 | 7.6% | 4 | 210 | 7.6% | 5 | | Jun 2026 | 210 | 7% | 5 | 320 | 10.7% | 4 | | Jul 2026 | 260 | 9.2% | 4 | 210 | 7.4% | 5 | | Aug 2026 | 140 | 5% | 6 | 260 | 9.3% | 4 | | Sep 2026 | 170 | 6.3% | 5 | 260 | 9.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Cleaning Buddies’ and Icon Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cleaning Buddies**: Measured on the search term “cleaning buddies”. - **Icon Clean**: Measured on the search term “icon clean”. - [Cleaning Buddies profile](/demand/nz/brands/cleaning-buddies) - [Icon Clean profile](/demand/nz/brands/icon-clean) - [All home cleaning services in New Zealand](/demand/nz/categories/nz-home-cleaning-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cleaning Buddies or Icon Clean more popular in search? In September 2026, Icon Clean had more branded searches than Cleaning Buddies among home cleaning services in New Zealand. Icon Clean had about 260 branded searches, while Cleaning Buddies had 170. Icon Clean made up 9.6% of all home cleaning service searches we track, and Cleaning Buddies accounted for 6.3%. ## Cite this page Brandwave. "Cleaning Buddies vs Icon Clean: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cleaning-buddies-vs-icon-clean This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cleaning-buddies-vs-icon-clean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.