--- title: "Clean Earth vs Waste Management NZ: Which is more popular in New Zealand?" description: "Is Clean Earth or Waste Management NZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier waste management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/clean-earth-vs-waste-management-nz" publisher: "Brandwave" --- # Clean Earth vs Waste Management NZ: Which is more popular in New Zealand? Is Clean Earth or Waste Management NZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier waste management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clean Earth and Waste Management NZ - **Competitive set**: Napier waste management companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Clean Earth Share of Search**: 23.5% - **Waste Management NZ Share of Search**: 35.3% ## Is Clean Earth or Waste Management NZ more popular in search? - In October 2026, Waste Management NZ had more branded searches than Clean Earth among Napier waste management companies in New Zealand. Waste Management NZ had about 120 branded searches, while Clean Earth had 80. Waste Management NZ made up 35.3% of all Napier waste management company searches we track, and Clean Earth accounted for 23.5%. - Waste Management NZ was ahead of Clean Earth in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Clean Earth’s share of searches among Napier waste management companies in New Zealand moved from 14.7% to 23.5%, and its estimated monthly branded searches moved from 50 to 80. - Across the 12 months ending October 2026, Waste Management NZ’s share of searches among Napier waste management companies in New Zealand moved from 52.9% to 35.3%, and its estimated monthly branded searches moved from 180 to 120. ## Top Napier waste management companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Clean Earth appeared in all three answers. Waste Management NZ was mentioned in two out of three: in two of the three ChatGPT answers. Clean Earth was listed before Waste Management NZ in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Clean Earth | 1st | 3 of 3 | 3 of 3 | | PortaSkip | 2nd | 3 of 3 | 3 of 3 | | Waste Management NZ | 3rd | 2 of 3 | 2 of 3 | | JJ’s Waste & Recycling | Not ranked | 0 of 3 | 0 of 3 | | Bay Enviro Bins | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier waste management companies - Asked ChatGPT "Which waste management company should I hire in Napier, New Zealand?": 1. Clean Earth, 2. PortaSkip, 3. Waste Management NZ - Asked ChatGPT "What are the best waste management companies in Napier, New Zealand?": 1. Waste Management NZ, 2. Clean Earth, 3. PortaSkip - Asked ChatGPT "What's the best waste management company in Napier, New Zealand for a skip bin?": 1. Clean Earth, 2. PortaSkip Not named in any answer: JJ’s Waste & Recycling and Bay Enviro Bins. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier waste management companies in October 2026? - In October 2026, JJ’s Waste & Recycling overtook Clean Earth to rank 2nd among Napier waste management companies in New Zealand, with 29.4% of the searches. - In October 2026, Clean Earth gained share of searches among Napier waste management companies in New Zealand, from 21.6% to 23.5%. - In October 2026, Waste Management NZ lost share of searches among Napier waste management companies in New Zealand, from 48.6% to 35.3%. ## How has branded search for Clean Earth and Waste Management NZ changed in New Zealand over the last 12 months? | Month | Clean Earth estimated searches | Clean Earth Share of Search | Clean Earth rank | Waste Management NZ estimated searches | Waste Management NZ Share of Search | Waste Management NZ rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 14.7% | 3 | 180 | 52.9% | 1 | | Dec 2025 | 90 | 22.5% | 2 | 180 | 45% | 1 | | Jan 2026 | 90 | 20.5% | 2 | 220 | 50% | 1 | | Feb 2026 | 60 | 15.8% | 3 | 180 | 47.4% | 1 | | Mar 2026 | 90 | 20.9% | 2 | 230 | 53.5% | 1 | | Apr 2026 | 70 | 21.2% | 2 | 160 | 48.5% | 1 | | May 2026 | 90 | 25.7% | 2 | 150 | 42.9% | 1 | | Jun 2026 | 60 | 18.8% | 3 | 150 | 46.9% | 1 | | Jul 2026 | 70 | 20.6% | 2 | 180 | 52.9% | 1 | | Aug 2026 | 60 | 17.1% | 3 | 180 | 51.4% | 1 | | Sep 2026 | 80 | 21.6% | 2 | 180 | 48.6% | 1 | | Oct 2026 | 80 | 23.5% | 3 | 120 | 35.3% | 1 | ## How are Clean Earth’s and Waste Management NZ’s branded searches counted? Brandwave collects information about searches that people make online using Clean Earth’s and Waste Management NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clean Earth**: Measured on the search terms “clean earth” and “clean earth napier”, summed into one figure. - **Waste Management NZ**: Measured on the search terms “waste management” and “waste management nz”, summed into one figure. - [Clean Earth profile](/demand/nz/brands/clean-earth) - [Waste Management NZ profile](/demand/nz/brands/waste-management-nz) - [All Napier waste management companies in New Zealand](/demand/nz/locations/napier/waste-management-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clean Earth or Waste Management NZ more popular in search? In October 2026, Waste Management NZ had more branded searches than Clean Earth among Napier waste management companies in New Zealand. Waste Management NZ had about 120 branded searches, while Clean Earth had 80. Waste Management NZ made up 35.3% of all Napier waste management company searches we track, and Clean Earth accounted for 23.5%. ## Cite this page Brandwave. "Clean Earth vs Waste Management NZ: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/clean-earth-vs-waste-management-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clean-earth-vs-waste-management-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.