--- title: "Clark vs Komatsu: Which is searched more in New Zealand?" description: "Is Clark or Komatsu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/clark-vs-komatsu" publisher: "Brandwave" --- # Clark vs Komatsu: Which is searched more in New Zealand? Is Clark or Komatsu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clark and Komatsu - **Competitive set**: Forklift brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Clark Share of Search**: 1.3% - **Komatsu Share of Search**: 3% ## Is Clark or Komatsu more popular in search? - In September 2026, Komatsu had more branded searches than Clark among forklift brands in New Zealand. Komatsu had about 70 branded searches, while Clark had 30. Komatsu made up 3% of all forklift brand searches we track, and Clark accounted for 1.3%. - Komatsu was ahead of Clark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clark’s share of searches among forklift brands in New Zealand moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Komatsu’s share of searches among forklift brands in New Zealand held steady at 3%, and its estimated monthly branded searches held steady at 70. ## Top forklift brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Komatsu was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Clark did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hyster | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Crown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Linde | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Yale | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jungheinrich | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Centra Forklifts | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Hangcha | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Heli | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Bendi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Combilift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Komatsu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | TCM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forklift brands - Asked ChatGPT "Which forklift brand should I buy in New Zealand?": 1. Hyster, 2. Crown, 3. Yale, 4. Centra Forklifts - Asked ChatGPT "What are the best forklift brands in New Zealand?": 1. Linde, 2. Hyster, 3. Yale, 4. Crown, 5. Jungheinrich - Asked ChatGPT "What's the best forklift brand in New Zealand for warehouse lifting?": 1. Crown, 2. Hyster, 3. Centra Forklifts - Searched Google, AI Overview "forklift nz": 1. Crown, 2. Heli, 3. Centra Forklifts, 4. Linde, 5. Komatsu - Searched Google, AI Overview "electric forklift nz": 1. Linde, 2. Jungheinrich, 3. Hangcha, 4. Heli Not named in any answer: Bendi, Combilift, TCM and Clark. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand forklift brands in September 2026? - In September 2026, Komatsu rose from 12th to 10th among forklift brands in New Zealand. - Estimated monthly branded searches for Clark in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Clark estimated searches | Clark Share of Search | Clark rank | Komatsu estimated searches | Komatsu Share of Search | Komatsu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2.1% | 11 | 70 | 3% | 8 | | Nov 2025 | 30 | 1.4% | 12 | 60 | 2.8% | 9 | | Dec 2025 | 40 | 2.2% | 11 | 60 | 3.3% | 9 | | Jan 2026 | 30 | 1.5% | 11 | 70 | 3.5% | 9 | | Feb 2026 | 40 | 1.7% | 13 | 60 | 2.6% | 8 | | Mar 2026 | 40 | 1.5% | 12 | 80 | 3% | 8 | | Apr 2026 | 30 | 1.4% | 12 | 60 | 2.8% | 8 | | May 2026 | 30 | 1.4% | 13 | 60 | 2.7% | 9 | | Jun 2026 | 30 | 1.1% | 13 | 80 | 3.1% | 7 | | Jul 2026 | 40 | 1.8% | 11 | 80 | 3.7% | 8 | | Aug 2026 | 40 | 1.7% | 13 | 60 | 2.5% | 12 | | Sep 2026 | 30 | 1.3% | 13 | 70 | 3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Clark’s and Komatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clark**: Measured on the search term “clark forklifts”. - **Komatsu**: Measured on the search terms “forklift komatsu”, “komatsu 25”, “komatsu 25 forklift”, “komatsu 30 forklift” and “komatsu 61px”, summed into one figure. - [Clark profile](/demand/nz/brands/clark) - [Komatsu profile](/demand/nz/brands/komatsu) - [All forklift brands in New Zealand](/demand/nz/categories/nz-forklift-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clark or Komatsu more popular in search? In September 2026, Komatsu had more branded searches than Clark among forklift brands in New Zealand. Komatsu had about 70 branded searches, while Clark had 30. Komatsu made up 3% of all forklift brand searches we track, and Clark accounted for 1.3%. ## Cite this page Brandwave. "Clark vs Komatsu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/clark-vs-komatsu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clark-vs-komatsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.