--- title: "Clark vs Crown: Which is searched more in New Zealand?" description: "Is Clark or Crown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/clark-vs-crown" publisher: "Brandwave" --- # Clark vs Crown: Which is searched more in New Zealand? Is Clark or Crown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clark and Crown - **Competitive set**: Forklift dealer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Clark Share of Search**: 0.01% - **Crown Share of Search**: 0.23% ## Is Clark or Crown more popular in search? - In September 2026, Crown had more branded searches than Clark among forklift dealer brands in New Zealand. Crown had about 480 branded searches, while Clark had 30. Crown made up 0.23% of all forklift dealer brand searches we track, and Clark accounted for 0.01%. - Crown was ahead of Clark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Clark’s share of searches among forklift dealer brands in New Zealand moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Crown’s share of searches among forklift dealer brands in New Zealand moved from 0.21% to 0.23%, and its estimated monthly branded searches held steady at 480. ## Top forklift dealer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Crown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Clark did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Crown | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hyster | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Mitsubishi | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | AB Equipment | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Centra Forklifts | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Yale | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nissan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hyundai Construction Equipment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about forklift dealer brands - Asked ChatGPT "Which forklift dealer brand should I buy in New Zealand?": 1. Toyota, 2. Mitsubishi, 3. Hyster, 4. Centra Forklifts, 5. AB Equipment, 6. Crown - Asked ChatGPT "What are the best forklift dealer brands in New Zealand?": 1. Toyota, 2. Crown, 3. Hyster, 4. Yale, 5. Mitsubishi, 6. AB Equipment, 7. Centra Forklifts - Asked ChatGPT "What's the best forklift dealer brand in New Zealand for warehouse lifting?": 1. Toyota, 2. Crown, 3. AB Equipment - Searched Google, AI Overview "forklift sales nz": 1. Toyota, 2. Centra Forklifts, 3. Mitsubishi Not named in any answer: Nissan, Clark and Hyundai Construction Equipment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand forklift dealer brands in September 2026? - In September 2026, Clark rose from 9th to 8th among forklift dealer brands in New Zealand. ## Month by month | Month | Clark estimated searches | Clark Share of Search | Clark rank | Crown estimated searches | Crown Share of Search | Crown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.02% | 8 | 480 | 0.21% | 6 | | Nov 2025 | 30 | 0.01% | 9 | 480 | 0.22% | 6 | | Dec 2025 | 40 | 0.02% | 8 | 390 | 0.19% | 6 | | Jan 2026 | 30 | 0.01% | 8 | 480 | 0.2% | 6 | | Feb 2026 | 40 | 0.02% | 8 | 590 | 0.26% | 6 | | Mar 2026 | 40 | 0.02% | 8 | 590 | 0.24% | 6 | | Apr 2026 | 30 | 0.01% | 9 | 480 | 0.22% | 6 | | May 2026 | 30 | 0.01% | 8 | 480 | 0.21% | 6 | | Jun 2026 | 30 | 0.01% | 9 | 590 | 0.29% | 6 | | Jul 2026 | 40 | 0.02% | 9 | 480 | 0.24% | 6 | | Aug 2026 | 40 | 0.02% | 9 | 480 | 0.22% | 6 | | Sep 2026 | 30 | 0.01% | 8 | 480 | 0.23% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Clark’s and Crown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clark**: Measured on the search term “clark forklifts”. - **Crown**: Measured on the search term “crown fork lift”. - [Clark profile](/demand/nz/brands/clark) - [Crown profile](/demand/nz/brands/crown) - [All forklift dealer brands in New Zealand](/demand/nz/categories/nz-forklift-dealer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clark or Crown more popular in search? In September 2026, Crown had more branded searches than Clark among forklift dealer brands in New Zealand. Crown had about 480 branded searches, while Clark had 30. Crown made up 0.23% of all forklift dealer brand searches we track, and Clark accounted for 0.01%. ## Cite this page Brandwave. "Clark vs Crown: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/clark-vs-crown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clark-vs-crown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.