---
title: "Clarien Partners vs KPMG: Which is searched more in New Zealand?"
description: "Is Clarien Partners or KPMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate finance and M&A advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clarien-partners-vs-kpmg-new-zealand"
publisher: "Brandwave"
---

# Clarien Partners vs KPMG: Which is searched more in New Zealand?

Is Clarien Partners or KPMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate finance and M&A advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clarien Partners and KPMG
- **Competitive set**: Corporate finance and M&A advisers
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Clarien Partners Share of Search**: 2.5%
- **KPMG Share of Search**: 2.5%

## Is Clarien Partners or KPMG more popular in search?

- In September 2026, Clarien Partners and KPMG were level in searches among corporate finance and M&A advisers in New Zealand, with an estimated 110 branded searches each, at 2.5% of the total each.
- Clarien Partners was ahead of KPMG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarien Partners’ share of searches among corporate finance and M&A advisers in New Zealand moved from 2% to 2.5%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, KPMG’s share of searches among corporate finance and M&A advisers in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 90 to 110.

## Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KPMG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clarien Partners did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cameron Partners | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| PwC | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Simmons Corporate Finance | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Calibre Partners | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| KPMG | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Deloitte | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Northington Partners | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Clarien Partners | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about corporate finance and M&A advisers

- Asked ChatGPT "Which corporate finance adviser should I hire in New Zealand?": 1. Cameron Partners, 2. PwC, 3. KPMG, 4. Simmons Corporate Finance
- Asked ChatGPT "What are the best corporate finance advisers in New Zealand?": 1. PwC, 2. Cameron Partners, 3. Deloitte, 4. KPMG, 5. Simmons Corporate Finance
- Asked ChatGPT "What's the best corporate finance adviser in New Zealand for a business sale?": 1. Cameron Partners, 2. PwC, 3. Northington Partners, 4. Simmons Corporate Finance, 5. Deloitte
- Searched Google, AI Overview "corporate finance advisers nz": 1. Cameron Partners, 2. Simmons Corporate Finance, 3. Calibre Partners, 4. PwC, 5. KPMG
- Searched Google, AI Overview "mergers and acquisitions adviser nz": 1. Cameron Partners, 2. Calibre Partners, 3. PwC, 4. Deloitte

Not named in any answer: Clarien Partners.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026?

- In September 2026, KPMG lost share of searches among corporate finance and M&A advisers in New Zealand, from 3.4% to 2.5%.
- In September 2026, Clarien Partners rose from 7th to 6th among corporate finance and M&A advisers in New Zealand.

## Month by month

| Month | Clarien Partners estimated searches | Clarien Partners Share of Search | Clarien Partners rank | KPMG estimated searches | KPMG Share of Search | KPMG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 2% | 7 | 90 | 2.5% | 6 |
| Nov 2025 | 90 | 2.7% | 7 | 110 | 3.3% | 6 |
| Dec 2025 | 50 | 1.9% | 7 | 70 | 2.7% | 6 |
| Jan 2026 | 40 | 1.6% | 7 | 70 | 2.7% | 6 |
| Feb 2026 | 70 | 2.1% | 7 | 110 | 3.2% | 6 |
| Mar 2026 | 50 | 1.1% | 7 | 210 | 4.4% | 5 |
| Apr 2026 | 50 | 1.7% | 7 | 90 | 3.1% | 6 |
| May 2026 | 40 | 1.4% | 7 | 90 | 3.1% | 6 |
| Jun 2026 | 60 | 2% | 7 | 140 | 4.7% | 6 |
| Jul 2026 | 90 | 3% | 7 | 110 | 3.7% | 6 |
| Aug 2026 | 120 | 2.9% | 7 | 140 | 3.4% | 6 |
| Sep 2026 | 110 | 2.5% | 6 | 110 | 2.5% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Clarien Partners’ and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clarien Partners**: Measured on the search terms “clarien partners” and “grant samuel”, summed into one figure.
- **KPMG**: Measured on the search term “KPMG New Zealand”.

- [Clarien Partners profile](/demand/nz/brands/clarien-partners)
- [KPMG profile](/demand/nz/brands/kpmg-new-zealand)
- [All corporate finance and M&A advisers in New Zealand](/demand/nz/categories/nz-corporate-finance-advisers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Clarien Partners or KPMG more popular in search?

In September 2026, Clarien Partners and KPMG were level in searches among corporate finance and M&A advisers in New Zealand, with an estimated 110 branded searches each, at 2.5% of the total each.

## Cite this page

Brandwave. "Clarien Partners vs KPMG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/clarien-partners-vs-kpmg-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clarien-partners-vs-kpmg-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
