---
title: "Clarence Bistro vs Sugo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Clarence Bistro or Sugo? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/clarence-bistro-vs-sugo"
publisher: "Brandwave"
---

# Clarence Bistro vs Sugo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Clarence Bistro or Sugo? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Clarence Bistro and Sugo
- **Competitive set**: Tauranga destination restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Clarence Bistro Share of Search**: 14.7%
- **Sugo Share of Search**: 13.9%

## Which is more popular in search, Clarence Bistro or Sugo?

- In August 2026, Clarence Bistro had more branded searches than Sugo among tauranga destination restaurants in New Zealand. Clarence Bistro and Sugo were each estimated to have about 1.2K branded searches, and held a 14.7% Share of Search versus Sugo’s 13.9%.
- Clarence Bistro was ahead of Sugo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clarence Bistro’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 16% to 14.7%, and its estimated monthly branded searches moved from 1.4K to 1.2K.
- Across the 11 months ending August 2026, Sugo’s estimated Share of Search among tauranga destination restaurants in New Zealand moved from 10.9% to 13.9%, and its estimated monthly branded searches moved from 930 to 1.2K.

## How did search popularity change for New Zealand tauranga destination restaurants in August 2026?

- In August 2026, Clarence Bistro lost estimated Share of Search among tauranga destination restaurants in New Zealand, from 17.6% to 14.7%.
- Estimated monthly branded searches for Sugo in New Zealand rose 25.8% over 11 measured months, from 930 to 1.2K in August 2026.

## Month by month

| Month | Clarence Bistro estimated searches | Clarence Bistro Share of Search | Clarence Bistro rank | Sugo estimated searches | Sugo Share of Search | Sugo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 16% | 3 | 930 | 10.9% | 4 |
| Nov 2025 | 1.6K | 16.7% | 3 | 920 | 9.4% | 4 |
| Dec 2025 | 2K | 18.1% | 3 | 1.1K | 9.7% | 4 |
| Jan 2026 | 1.5K | 13.8% | 3 | 1.1K | 9.4% | 4 |
| Feb 2026 | 1.4K | 15.7% | 3 | 910 | 10% | 4 |
| Mar 2026 | 1.5K | 18.6% | 3 | 760 | 9.2% | 4 |
| Apr 2026 | 1.4K | 18% | 3 | 790 | 10.4% | 4 |
| May 2026 | 1.6K | 18.4% | 3 | 930 | 10.3% | 4 |
| Jun 2026 | 1.3K | 17.2% | 3 | 750 | 9.7% | 4 |
| Jul 2026 | 1.3K | 17.6% | 3 | 970 | 13.7% | 4 |
| Aug 2026 | 1.2K | 14.7% | 3 | 1.2K | 13.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Clarence Bistro’s and Sugo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Clarence Bistro**: Measured on the search terms “clarence bistro”, “clarence bistro hotel”, “clarence bistro menu”, “clarence bistro restaurant”, “clarence bistro tauranga”, “clarence tauranga” and “clarencetauranga co nz”, summed into one figure.
- **Sugo**: Measured on the search terms “sugo restaurant tauranga” and “sugo tauranga”, summed into one figure.

- [Clarence Bistro profile](/demand/nz/brands/clarence-bistro)
- [Sugo profile](/demand/nz/brands/sugo)
- [All tauranga destination restaurants in New Zealand](/demand/nz/categories/nz-tauranga-restaurants): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Clarence Bistro or Sugo?

In August 2026, Clarence Bistro had more branded searches than Sugo among tauranga destination restaurants in New Zealand. Clarence Bistro and Sugo were each estimated to have about 1.2K branded searches, and held a 14.7% Share of Search versus Sugo’s 13.9%.

## Cite this page

Brandwave. "Clarence Bistro vs Sugo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clarence-bistro-vs-sugo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clarence-bistro-vs-sugo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
