--- title: "Clairol vs Garnier Nutrisse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Clairol or Garnier Nutrisse? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/clairol-vs-garnier-nutrisse" publisher: "Brandwave" --- # Clairol vs Garnier Nutrisse: Which is more popular by branded search in New Zealand? Which is more popular in search, Clairol or Garnier Nutrisse? Compare estimated monthly branded-search demand and Share of Search inside the Hair colour brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clairol and Garnier Nutrisse - **Competitive set**: Hair colour brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Clairol Share of Search**: 9% - **Garnier Nutrisse Share of Search**: 13.6% ## Which is more popular in search, Clairol or Garnier Nutrisse? - In August 2026, Garnier Nutrisse had more branded searches than Clairol among hair colour brands in New Zealand. Garnier Nutrisse was estimated to have 1.6K branded searches compared to Clairol’s 1K, and held a 13.6% Share of Search versus Clairol’s 9%. - Garnier Nutrisse was ahead of Clairol in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour brands in New Zealand moved from 5.4% to 9%, and its estimated monthly branded searches moved from 490 to 1K. - Across the 11 months ending August 2026, Garnier Nutrisse’s estimated Share of Search among hair colour brands in New Zealand moved from 11.4% to 13.6%, and its estimated monthly branded searches moved from 1K to 1.6K. ## How did search popularity change for New Zealand hair colour brands in August 2026? - In August 2026, Clairol gained estimated Share of Search among hair colour brands in New Zealand, from 7.8% to 9%. - In August 2026, Garnier Nutrisse gained estimated Share of Search among hair colour brands in New Zealand, from 12.7% to 13.6%. ## Month by month | Month | Clairol estimated searches | Clairol Share of Search | Clairol rank | Garnier Nutrisse estimated searches | Garnier Nutrisse Share of Search | Garnier Nutrisse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 490 | 5.4% | 5 | 1K | 11.4% | 4 | | Nov 2025 | 460 | 5.2% | 5 | 810 | 9.1% | 4 | | Dec 2025 | 650 | 7% | 5 | 910 | 9.8% | 4 | | Jan 2026 | 790 | 8.2% | 5 | 1.1K | 11.5% | 4 | | Feb 2026 | 720 | 8.7% | 5 | 1K | 12.6% | 4 | | Mar 2026 | 810 | 8.9% | 5 | 1.2K | 13.5% | 4 | | Apr 2026 | 730 | 7.3% | 5 | 1.3K | 12.8% | 4 | | May 2026 | 980 | 9% | 5 | 2K | 18.3% | 3 | | Jun 2026 | 1.1K | 9.2% | 5 | 1.6K | 14.2% | 4 | | Jul 2026 | 1K | 7.8% | 5 | 1.6K | 12.7% | 4 | | Aug 2026 | 1K | 9% | 5 | 1.6K | 13.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Clairol’s and Garnier Nutrisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clairol**: Measured on the search terms “clairol hair color”, “clairol hair dye”, “clairol hair dye colors”, “clairol natural instincts hair dye”, “clairol natural instincts semi permanent hair dye”, “clairol nice n easy”, “clairol nice n easy hair color”, “clairol nice n easy hair dye”, “clairol nice n easy permanent hair dye” and “clairol semi permanent hair dye”, summed into one figure. - **Garnier Nutrisse**: Measured on the search terms “brown garnier hair dye”, “garnier hair dye colors”, “garnier hair dye light brown”, “garnier hair dye permanent”, “garnier nutrisse”, “garnier nutrisse brown hair dye”, “garnier nutrisse hair color”, “garnier nutrisse ultra hair color” and “garnier olia”, summed into one figure. - [Clairol profile](/demand/nz/brands/clairol) - [Garnier Nutrisse profile](/demand/nz/brands/garnier-nutrisse) - [All hair colour brands in New Zealand](/demand/nz/categories/nz-hair-colour-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Clairol or Garnier Nutrisse? In August 2026, Garnier Nutrisse had more branded searches than Clairol among hair colour brands in New Zealand. Garnier Nutrisse was estimated to have 1.6K branded searches compared to Clairol’s 1K, and held a 13.6% Share of Search versus Clairol’s 9%. ## Cite this page Brandwave. "Clairol vs Garnier Nutrisse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/clairol-vs-garnier-nutrisse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/clairol-vs-garnier-nutrisse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.