--- title: "CLAAS vs Massey Ferguson: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CLAAS or Massey Ferguson? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/claas-vs-massey-ferguson" publisher: "Brandwave" --- # CLAAS vs Massey Ferguson: Which is more popular by branded search in New Zealand? Which is more popular in search, CLAAS or Massey Ferguson? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CLAAS and Massey Ferguson - **Competitive set**: Tractor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **CLAAS Share of Search**: 6.3% - **Massey Ferguson Share of Search**: 20.6% ## Which is more popular in search, CLAAS or Massey Ferguson? - In August 2026, Massey Ferguson had more branded searches than CLAAS among tractor brands in New Zealand. Massey Ferguson was estimated to have 3.3K branded searches compared to CLAAS’s 1K, and held a 20.6% Share of Search versus CLAAS’s 6.3%. - Massey Ferguson was ahead of CLAAS in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 11 months ending August 2026, Massey Ferguson’s estimated Share of Search among tractor brands in New Zealand moved from 19.7% to 20.6%, and its estimated monthly branded searches moved from 3.8K to 3.3K. ## How did search popularity change for New Zealand tractor brands in August 2026? - In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%. - In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand. - Estimated monthly branded searches for Massey Ferguson in New Zealand fell 12.7% over 11 measured months, from 3.8K to 3.3K in August 2026. ## Month by month | Month | CLAAS estimated searches | CLAAS Share of Search | CLAAS rank | Massey Ferguson estimated searches | Massey Ferguson Share of Search | Massey Ferguson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 6.5% | 4 | 3.8K | 19.7% | 3 | | Nov 2025 | 1.2K | 6.3% | 5 | 4K | 20.6% | 3 | | Dec 2025 | 970 | 5.6% | 4 | 3.5K | 20.3% | 3 | | Jan 2026 | 1K | 6.2% | 4 | 3.8K | 22.8% | 3 | | Feb 2026 | 1.3K | 7% | 4 | 3.6K | 19.7% | 3 | | Mar 2026 | 1.3K | 6.4% | 4 | 3.8K | 19% | 3 | | Apr 2026 | 930 | 5.5% | 4 | 3.7K | 21.7% | 3 | | May 2026 | 1K | 5.9% | 4 | 3.6K | 20.6% | 3 | | Jun 2026 | 1.1K | 5.8% | 5 | 3.5K | 18.9% | 3 | | Jul 2026 | 850 | 5.9% | 5 | 3K | 21% | 2 | | Aug 2026 | 1K | 6.3% | 4 | 3.3K | 20.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CLAAS’s and Massey Ferguson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CLAAS**: Measured on the search terms “claas”, “claas combine harvester”, “claas farm machinery”, “claas harvester”, “claas near me”, “claas new zealand”, “claas nz”, “claas online”, “claas tractor” and “claas xerion”, summed into one figure. - **Massey Ferguson**: Measured on the search terms “135 massey ferguson tractor for sale”, “5465 massey ferguson”, “7614 massey ferguson”, “massey ferguson”, “massey ferguson 135”, “massey ferguson 135 for sale”, “massey ferguson 165”, “massey ferguson 188”, “massey ferguson 28”, “massey ferguson 35”, “massey ferguson 35 tractor”, “massey ferguson 35x for sale”, “massey ferguson 390”, “massey ferguson 65”, “massey ferguson 7615”, “massey ferguson farm machinery”, “massey ferguson near me”, “massey ferguson nz”, “massey ferguson online”, “massey ferguson small tractor”, “massey ferguson te20”, “massey ferguson tractor”, “massey ferguson tractors for sale”, “masseyferguson”, “masseyferguson com” and “masseyferguson tractor”, summed into one figure. - [CLAAS profile](/demand/nz/brands/claas) - [Massey Ferguson profile](/demand/nz/brands/massey-ferguson) - [All tractor brands in New Zealand](/demand/nz/categories/nz-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CLAAS or Massey Ferguson? In August 2026, Massey Ferguson had more branded searches than CLAAS among tractor brands in New Zealand. Massey Ferguson was estimated to have 3.3K branded searches compared to CLAAS’s 1K, and held a 20.6% Share of Search versus CLAAS’s 6.3%. ## Cite this page Brandwave. "CLAAS vs Massey Ferguson: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/claas-vs-massey-ferguson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/claas-vs-massey-ferguson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.