--- title: "CLAAS vs Kubota: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CLAAS or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/claas-vs-kubota" publisher: "Brandwave" --- # CLAAS vs Kubota: Which is more popular by branded search in New Zealand? Which is more popular in search, CLAAS or Kubota? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CLAAS and Kubota - **Competitive set**: Tractor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **CLAAS Share of Search**: 6.3% - **Kubota Share of Search**: 21.6% ## Which is more popular in search, CLAAS or Kubota? - In August 2026, Kubota had more branded searches than CLAAS among tractor brands in New Zealand. Kubota was estimated to have 3.5K branded searches compared to CLAAS’s 1K, and held a 21.6% Share of Search versus CLAAS’s 6.3%. - Kubota was ahead of CLAAS in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 11 months ending August 2026, Kubota’s estimated Share of Search among tractor brands in New Zealand moved from 20.6% to 21.6%, and its estimated monthly branded searches moved from 4K to 3.5K. ## How did search popularity change for New Zealand tractor brands in August 2026? - In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%. - In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand. ## Month by month | Month | CLAAS estimated searches | CLAAS Share of Search | CLAAS rank | Kubota estimated searches | Kubota Share of Search | Kubota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 6.5% | 4 | 4K | 20.6% | 2 | | Nov 2025 | 1.2K | 6.3% | 5 | 4.2K | 21.5% | 2 | | Dec 2025 | 970 | 5.6% | 4 | 3.6K | 21.1% | 2 | | Jan 2026 | 1K | 6.2% | 4 | 3.9K | 23.4% | 2 | | Feb 2026 | 1.3K | 7% | 4 | 4.2K | 22.7% | 2 | | Mar 2026 | 1.3K | 6.4% | 4 | 5K | 25.5% | 2 | | Apr 2026 | 930 | 5.5% | 4 | 4K | 23.5% | 2 | | May 2026 | 1K | 5.9% | 4 | 4.1K | 23.5% | 2 | | Jun 2026 | 1.1K | 5.8% | 5 | 4.6K | 24.7% | 2 | | Jul 2026 | 850 | 5.9% | 5 | 3K | 20.7% | 3 | | Aug 2026 | 1K | 6.3% | 4 | 3.5K | 21.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CLAAS’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CLAAS**: Measured on the search terms “claas”, “claas combine harvester”, “claas farm machinery”, “claas harvester”, “claas near me”, “claas new zealand”, “claas nz”, “claas online”, “claas tractor” and “claas xerion”, summed into one figure. - **Kubota**: Measured on the search terms “kubota”, “kubota b3150”, “kubota b7100”, “kubota bx2680”, “kubota co nz”, “kubota digger”, “kubota excavator”, “kubota f3690”, “kubota farm machinery”, “kubota lawn mowers”, “kubota mowers”, “kubota near me”, “kubota nz”, “kubota online”, “kubota ride on mowers”, “kubota rtv”, “kubota rtv900”, “kubota side by side”, “kubota skid steer”, “kubota tractor”, “kubota u17 3”, “kubota u27 4”, “kubota zero turn” and “kubota zero turn mowers”, summed into one figure. - [CLAAS profile](/demand/nz/brands/claas) - [Kubota profile](/demand/nz/brands/kubota) - [All tractor brands in New Zealand](/demand/nz/categories/nz-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CLAAS or Kubota? In August 2026, Kubota had more branded searches than CLAAS among tractor brands in New Zealand. Kubota was estimated to have 3.5K branded searches compared to CLAAS’s 1K, and held a 21.6% Share of Search versus CLAAS’s 6.3%. ## Cite this page Brandwave. "CLAAS vs Kubota: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/claas-vs-kubota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/claas-vs-kubota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.