---
title: "CLAAS vs Fendt: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CLAAS or Fendt? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/claas-vs-fendt"
publisher: "Brandwave"
---

# CLAAS vs Fendt: Which is more popular by branded search in New Zealand?

Which is more popular in search, CLAAS or Fendt? Compare estimated monthly branded-search demand and Share of Search inside the Tractor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CLAAS and Fendt
- **Competitive set**: Tractor brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CLAAS Share of Search**: 6.3%
- **Fendt Share of Search**: 5.2%

## Which is more popular in search, CLAAS or Fendt?

- In August 2026, CLAAS had more branded searches than Fendt among tractor brands in New Zealand. CLAAS was estimated to have 1K branded searches compared to Fendt’s 830, and held a 6.3% Share of Search versus Fendt’s 5.2%.
- The lead changed hands 4 times in the 11 months ending August 2026: Fendt took it in November 2025, CLAAS took it in December 2025, Fendt took it in June 2026, CLAAS took it in August 2026.
- Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands in New Zealand moved from 5.6% to 5.2%, and its estimated monthly branded searches moved from 1.1K to 830.

## How did search popularity change for New Zealand tractor brands in August 2026?

- In August 2026, Fendt lost estimated Share of Search among tractor brands in New Zealand, from 6.6% to 5.2%.
- In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand.

## Month by month

| Month | CLAAS estimated searches | CLAAS Share of Search | CLAAS rank | Fendt estimated searches | Fendt Share of Search | Fendt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 6.5% | 4 | 1.1K | 5.6% | 5 |
| Nov 2025 | 1.2K | 6.3% | 5 | 1.3K | 6.6% | 4 |
| Dec 2025 | 970 | 5.6% | 4 | 900 | 5.2% | 5 |
| Jan 2026 | 1K | 6.2% | 4 | 800 | 4.8% | 5 |
| Feb 2026 | 1.3K | 7% | 4 | 1K | 5.7% | 5 |
| Mar 2026 | 1.3K | 6.4% | 4 | 1.1K | 5.6% | 5 |
| Apr 2026 | 930 | 5.5% | 4 | 880 | 5.2% | 5 |
| May 2026 | 1K | 5.9% | 4 | 880 | 5% | 5 |
| Jun 2026 | 1.1K | 5.8% | 5 | 1.4K | 7.4% | 4 |
| Jul 2026 | 850 | 5.9% | 5 | 940 | 6.6% | 4 |
| Aug 2026 | 1K | 6.3% | 4 | 830 | 5.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CLAAS’s and Fendt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CLAAS**: Measured on the search terms “claas”, “claas combine harvester”, “claas farm machinery”, “claas harvester”, “claas near me”, “claas new zealand”, “claas nz”, “claas online”, “claas tractor” and “claas xerion”, summed into one figure.
- **Fendt**: Measured on the search terms “fendt”, “fendt 1050”, “fendt 620”, “fendt 724”, “fendt 824”, “fendt 828”, “fendt 930”, “fendt com”, “fendt near me”, “fendt nz” and “fendt tractor”, summed into one figure.

- [CLAAS profile](/demand/nz/brands/claas)
- [Fendt profile](/demand/nz/brands/fendt)
- [All tractor brands in New Zealand](/demand/nz/categories/nz-tractor-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CLAAS or Fendt?

In August 2026, CLAAS had more branded searches than Fendt among tractor brands in New Zealand. CLAAS was estimated to have 1K branded searches compared to Fendt’s 830, and held a 6.3% Share of Search versus Fendt’s 5.2%.

## Cite this page

Brandwave. "CLAAS vs Fendt: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/claas-vs-fendt

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/claas-vs-fendt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.