--- title: "CityFitness vs Les Mills: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CityFitness or Les Mills? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cityfitness-vs-les-mills" publisher: "Brandwave" --- # CityFitness vs Les Mills: Which is more popular by branded search in New Zealand? Which is more popular in search, CityFitness or Les Mills? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CityFitness and Les Mills - **Competitive set**: Gym and fitness club brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **CityFitness Share of Search**: 45.6% - **Les Mills Share of Search**: 12.7% ## Which is more popular in search, CityFitness or Les Mills? - In August 2026, CityFitness had more branded searches than Les Mills among gym and fitness club brands in New Zealand. CityFitness was estimated to have 91.5K branded searches compared to Les Mills’ 25.4K, and held a 45.6% Share of Search versus Les Mills’ 12.7%. - CityFitness was ahead of Les Mills in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CityFitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 36.9% to 45.6%, and its estimated monthly branded searches moved from 74.8K to 91.5K. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 17.4% to 12.7%, and its estimated monthly branded searches moved from 35.1K to 25.4K. ## How did search popularity change for New Zealand gym and fitness club brands in August 2026? - In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%. - In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%. - In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%. ## Month by month | Month | CityFitness estimated searches | CityFitness Share of Search | CityFitness rank | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74.8K | 36.9% | 1 | 35.1K | 17.4% | 2 | | Nov 2025 | 74.8K | 37.1% | 1 | 29.8K | 14.8% | 3 | | Dec 2025 | 91.5K | 44.8% | 1 | 24.6K | 12.1% | 3 | | Jan 2026 | 111K | 41.6% | 1 | 35.7K | 13.3% | 3 | | Feb 2026 | 91.5K | 41.7% | 1 | 29.9K | 13.7% | 3 | | Mar 2026 | 91.5K | 41.4% | 1 | 30.7K | 13.9% | 3 | | Apr 2026 | 91.5K | 44% | 1 | 30.4K | 14.6% | 2 | | May 2026 | 74.9K | 39.8% | 1 | 32.2K | 17.1% | 2 | | Jun 2026 | 75K | 38.5% | 1 | 40.3K | 20.7% | 2 | | Jul 2026 | 74.9K | 42.6% | 1 | 25.6K | 14.6% | 2 | | Aug 2026 | 91.5K | 45.6% | 1 | 25.4K | 12.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CityFitness’ and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CityFitness**: Measured on the search terms “city fitness”, “city fitness gym”, “city fitness nz”, “cityfitness” and “cityfitness gym”, summed into one figure. - **Les Mills**: Measured on the search terms “les mills”, “les mills app”, “les mills fitness”, “les mills gym”, “les mills near me”, “les mills new zealand”, “les mills nz”, “les mills on demand”, “les mills online”, “les mills plus”, “les mills workout”, “lesmills app”, “lesmills co nz”, “lesmills fitness” and “lesmills workout”, summed into one figure. - [CityFitness profile](/demand/nz/brands/cityfitness) - [Les Mills profile](/demand/nz/brands/les-mills) - [All gym and fitness club brands in New Zealand](/demand/nz/categories/gym-and-fitness-clubs): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CityFitness or Les Mills? In August 2026, CityFitness had more branded searches than Les Mills among gym and fitness club brands in New Zealand. CityFitness was estimated to have 91.5K branded searches compared to Les Mills’ 25.4K, and held a 45.6% Share of Search versus Les Mills’ 12.7%. ## Cite this page Brandwave. "CityFitness vs Les Mills: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cityfitness-vs-les-mills This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cityfitness-vs-les-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.