--- title: "City Print vs Wakefields Digital: Which is more popular in New Zealand?" description: "Is City Print or Wakefields Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/city-print-vs-wakefields-digital" publisher: "Brandwave" --- # City Print vs Wakefields Digital: Which is more popular in New Zealand? Is City Print or Wakefields Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: City Print and Wakefields Digital - **Competitive set**: Wellington printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **City Print Share of Search**: 0.95% - **Wakefields Digital Share of Search**: 1.9% ## Is City Print or Wakefields Digital more popular in search? - In October 2026, Wakefields Digital had more branded searches than City Print among Wellington printing companies in New Zealand. Wakefields Digital had about 20 branded searches, while City Print had 10. Wakefields Digital made up 1.9% of all Wellington printing company searches we track, and City Print accounted for 0.95%. - Wakefields Digital was ahead of City Print in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, City Print’s share of searches among Wellington printing companies in New Zealand moved from 1.5% to 0.95%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending October 2026, Wakefields Digital’s share of searches among Wellington printing companies in New Zealand moved from 3% to 1.9%, and its estimated monthly branded searches moved from 40 to 20. ## Top Wellington printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Wakefields Digital was mentioned in two out of three: in two of the three ChatGPT answers. City Print did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rieger's Print | 1st | 3 of 3 | 3 of 3 | | Hotprint | 2nd | 2 of 3 | 2 of 3 | | Wakefields Digital | 3rd | 2 of 3 | 2 of 3 | | About Print | 4th | 3 of 3 | 3 of 3 | | Pivotal Print | 5th | 1 of 3 | 1 of 3 | | MBS Digital | 6th | 2 of 3 | 2 of 3 | | NZ Print | Not ranked | 0 of 3 | 0 of 3 | | City Print | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington printing companies - Asked ChatGPT "Which printing company should I use in Wellington, New Zealand?": 1. Rieger's Print, 2. Hotprint, 3. Wakefields Digital, 4. About Print, 5. MBS Digital - Asked ChatGPT "What are the best printing companies in Wellington, New Zealand?": 1. Rieger's Print, 2. Wakefields Digital, 3. About Print, 4. MBS Digital - Asked ChatGPT "What's the best printing company in Wellington, New Zealand for business cards?": 1. Hotprint, 2. Pivotal Print, 3. Rieger's Print, 4. About Print Not named in any answer: NZ Print and City Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington printing companies in October 2026? - In October 2026, City Print lost share of searches among Wellington printing companies in New Zealand, from 2% to 0.95%. - In October 2026, Wakefields Digital rose from 8th to 7th among Wellington printing companies in New Zealand. ## How has branded search for City Print and Wakefields Digital changed in New Zealand over the last 12 months? | Month | City Print estimated searches | City Print Share of Search | City Print rank | Wakefields Digital estimated searches | Wakefields Digital Share of Search | Wakefields Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 1.5% | 8 | 40 | 3% | 7 | | Dec 2025 | 20 | 1.9% | 7 | 40 | 3.8% | 5 | | Jan 2026 | 40 | 3.7% | 7 | 50 | 4.7% | 6 | | Feb 2026 | 30 | 2.5% | 7 | 40 | 3.3% | 6 | | Mar 2026 | 20 | 1.7% | 8 | 50 | 4.1% | 5 | | Apr 2026 | 20 | 1.8% | 8 | 30 | 2.8% | 7 | | May 2026 | 30 | 2.5% | 8 | 50 | 4.1% | 5 | | Jun 2026 | 30 | 2.7% | 7 | 30 | 2.7% | 8 | | Jul 2026 | 20 | 1.7% | 8 | 30 | 2.6% | 7 | | Aug 2026 | 20 | 1.6% | 8 | 40 | 3.3% | 7 | | Sep 2026 | 20 | 2% | 7 | 20 | 2% | 8 | | Oct 2026 | 10 | 0.95% | 8 | 20 | 1.9% | 7 | ## How are City Print’s and Wakefields Digital’s branded searches counted? Brandwave collects information about searches that people make online using City Print’s and Wakefields Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **City Print**: Measured on the search terms “city print” and “cityprint”, summed into one figure. - **Wakefields Digital**: Measured on the search term “wakefields digital”. - [City Print profile](/demand/nz/brands/city-print) - [Wakefields Digital profile](/demand/nz/brands/wakefields-digital) - [All Wellington printing companies in New Zealand](/demand/nz/locations/wellington/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is City Print or Wakefields Digital more popular in search? In October 2026, Wakefields Digital had more branded searches than City Print among Wellington printing companies in New Zealand. Wakefields Digital had about 20 branded searches, while City Print had 10. Wakefields Digital made up 1.9% of all Wellington printing company searches we track, and City Print accounted for 0.95%. ## Cite this page Brandwave. "City Print vs Wakefields Digital: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/city-print-vs-wakefields-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/city-print-vs-wakefields-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.