--- title: "City Chic vs Taking Shape: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, City Chic or Taking Shape? Compare estimated monthly branded-search demand and Share of Search inside the Plus-size fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/city-chic-vs-taking-shape" publisher: "Brandwave" --- # City Chic vs Taking Shape: Which is more popular by branded search in New Zealand? Which is more popular in search, City Chic or Taking Shape? Compare estimated monthly branded-search demand and Share of Search inside the Plus-size fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: City Chic and Taking Shape - **Competitive set**: Plus-size fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **City Chic Share of Search**: 59.4% - **Taking Shape Share of Search**: 36.8% ## Which is more popular in search, City Chic or Taking Shape? - In August 2026, City Chic had more branded searches than Taking Shape among plus-size fashion retailers in New Zealand. City Chic was estimated to have 36.4K branded searches compared to Taking Shape’s 22.6K, and held a 59.4% Share of Search versus Taking Shape’s 36.8%. - City Chic was ahead of Taking Shape in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 55.8% to 59.4%, and its estimated monthly branded searches moved from 36.6K to 36.4K. - Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 37.7% to 36.8%, and its estimated monthly branded searches moved from 24.8K to 22.6K. ## How did search popularity change for New Zealand plus-size fashion retailers in August 2026? - City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026. ## Month by month | Month | City Chic estimated searches | City Chic Share of Search | City Chic rank | Taking Shape estimated searches | Taking Shape Share of Search | Taking Shape rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36.6K | 55.8% | 1 | 24.8K | 37.7% | 2 | | Nov 2025 | 44.5K | 55.9% | 1 | 30.1K | 37.8% | 2 | | Dec 2025 | 36.4K | 53.3% | 1 | 28.2K | 41.3% | 2 | | Jan 2026 | 36.4K | 57.9% | 1 | 23K | 36.6% | 2 | | Feb 2026 | 29.8K | 53.8% | 1 | 22.9K | 41.3% | 2 | | Mar 2026 | 32.2K | 55.5% | 1 | 22.6K | 39.1% | 2 | | Apr 2026 | 32.2K | 55.5% | 1 | 22.7K | 39.1% | 2 | | May 2026 | 36.4K | 54.1% | 1 | 27.8K | 41.2% | 2 | | Jun 2026 | 36.2K | 54.3% | 1 | 27.8K | 41.7% | 2 | | Jul 2026 | 36.3K | 58.9% | 1 | 22.8K | 37% | 2 | | Aug 2026 | 36.4K | 59.4% | 1 | 22.6K | 36.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using City Chic’s and Taking Shape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **City Chic**: Measured on the search terms “city chic”, “city chic black dress”, “city chic curve”, “city chic dresses”, “city chic jeans”, “city chic locations”, “city chic near me”, “city chic nz”, “city chic online”, “city chic outlet”, “city chic plus size”, “city chic sale”, “city chic shoes”, “city chic sizes”, “city chic sylvia park”, “city chic tops”, “city chic voucher”, “citychic”, “citychic co nz”, “citychic nz”, “citychic plus size” and “shop city chic”, summed into one figure. - **Taking Shape**: Measured on the search terms “dresses taking shape”, “taking shape”, “taking shape airport”, “taking shape bra”, “taking shape clothing”, “taking shape jeans”, “taking shape near me”, “taking shape northland”, “taking shape nz”, “taking shape online”, “taking shape outlet”, “taking shape plus size”, “taking shape sale”, “taking shape shop”, “takingshape”, “takingshape com” and “takingshape nz”, summed into one figure. - [City Chic profile](/demand/nz/brands/city-chic) - [Taking Shape profile](/demand/nz/brands/taking-shape) - [All plus-size fashion retailers in New Zealand](/demand/nz/categories/nz-plus-size-fashion): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, City Chic or Taking Shape? In August 2026, City Chic had more branded searches than Taking Shape among plus-size fashion retailers in New Zealand. City Chic was estimated to have 36.4K branded searches compared to Taking Shape’s 22.6K, and held a 59.4% Share of Search versus Taking Shape’s 36.8%. ## Cite this page Brandwave. "City Chic vs Taking Shape: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/city-chic-vs-taking-shape This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/city-chic-vs-taking-shape. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.