--- title: "City Chic vs EziBuy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, City Chic or EziBuy? Compare estimated monthly branded-search demand and Share of Search inside the Plus-size fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/city-chic-vs-ezibuy" publisher: "Brandwave" --- # City Chic vs EziBuy: Which is more popular by branded search in New Zealand? Which is more popular in search, City Chic or EziBuy? Compare estimated monthly branded-search demand and Share of Search inside the Plus-size fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: City Chic and EziBuy - **Competitive set**: Plus-size fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **City Chic Share of Search**: 59.4% - **EziBuy Share of Search**: 2.9% ## Which is more popular in search, City Chic or EziBuy? - In August 2026, City Chic had more branded searches than EziBuy among plus-size fashion retailers in New Zealand. City Chic was estimated to have 36.4K branded searches compared to EziBuy’s 1.8K, and held a 59.4% Share of Search versus EziBuy’s 2.9%. - City Chic was ahead of EziBuy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 55.8% to 59.4%, and its estimated monthly branded searches moved from 36.6K to 36.4K. - Across the 11 months ending August 2026, EziBuy’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 5.5% to 2.9%, and its estimated monthly branded searches moved from 3.6K to 1.8K. ## How did search popularity change for New Zealand plus-size fashion retailers in August 2026? - City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026. - Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026. ## Month by month | Month | City Chic estimated searches | City Chic Share of Search | City Chic rank | EziBuy estimated searches | EziBuy Share of Search | EziBuy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36.6K | 55.8% | 1 | 3.6K | 5.5% | 3 | | Nov 2025 | 44.5K | 55.9% | 1 | 4.3K | 5.4% | 3 | | Dec 2025 | 36.4K | 53.3% | 1 | 3.2K | 4.7% | 3 | | Jan 2026 | 36.4K | 57.9% | 1 | 3K | 4.8% | 3 | | Feb 2026 | 29.8K | 53.8% | 1 | 2.1K | 3.8% | 3 | | Mar 2026 | 32.2K | 55.5% | 1 | 2.5K | 4.3% | 3 | | Apr 2026 | 32.2K | 55.5% | 1 | 2.5K | 4.4% | 3 | | May 2026 | 36.4K | 54.1% | 1 | 2.5K | 3.7% | 3 | | Jun 2026 | 36.2K | 54.3% | 1 | 2K | 3% | 3 | | Jul 2026 | 36.3K | 58.9% | 1 | 2K | 3.3% | 3 | | Aug 2026 | 36.4K | 59.4% | 1 | 1.8K | 2.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using City Chic’s and EziBuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **City Chic**: Measured on the search terms “city chic”, “city chic black dress”, “city chic curve”, “city chic dresses”, “city chic jeans”, “city chic locations”, “city chic near me”, “city chic nz”, “city chic online”, “city chic outlet”, “city chic plus size”, “city chic sale”, “city chic shoes”, “city chic sizes”, “city chic sylvia park”, “city chic tops”, “city chic voucher”, “citychic”, “citychic co nz”, “citychic nz”, “citychic plus size” and “shop city chic”, summed into one figure. - **EziBuy**: Measured on the search terms “ezibuy”, “ezibuy clothing”, “ezibuy com”, “ezibuy curve”, “ezibuy dresses”, “ezibuy home”, “ezibuy near me”, “ezibuy nz”, “ezibuy online”, “ezibuy plus size” and “ezibuy swimwear”, summed into one figure. - [City Chic profile](/demand/nz/brands/city-chic) - [EziBuy profile](/demand/nz/brands/ezibuy) - [All plus-size fashion retailers in New Zealand](/demand/nz/categories/nz-plus-size-fashion): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, City Chic or EziBuy? In August 2026, City Chic had more branded searches than EziBuy among plus-size fashion retailers in New Zealand. City Chic was estimated to have 36.4K branded searches compared to EziBuy’s 1.8K, and held a 59.4% Share of Search versus EziBuy’s 2.9%. ## Cite this page Brandwave. "City Chic vs EziBuy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/city-chic-vs-ezibuy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/city-chic-vs-ezibuy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.