--- title: "Città vs The Warehouse: Which is searched more in New Zealand?" description: "Is Città or The Warehouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the homeware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/citta-vs-the-warehouse" publisher: "Brandwave" --- # Città vs The Warehouse: Which is searched more in New Zealand? Is Città or The Warehouse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the homeware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Città and The Warehouse - **Competitive set**: homeware retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Città Share of Search**: 0.51% - **The Warehouse Share of Search**: 14.8% ## Is Città or The Warehouse more popular in search? - In September 2026, The Warehouse had more branded searches than Città among homeware retailers in New Zealand. The Warehouse had about 306,000 branded searches, while Città had 10,600. The Warehouse made up 14.8% of all homeware retailer searches we track, and Città accounted for 0.51%. - The Warehouse was ahead of Città in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Città’s share of searches among homeware retailers in New Zealand moved from 0.5% to 0.51%, and its estimated monthly branded searches moved from 11K to 10.6K. - Across the 12 months ending September 2026, The Warehouse’s share of searches among homeware retailers in New Zealand moved from 17.1% to 14.8%, and its estimated monthly branded searches moved from 374K to 306K. ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Città was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Warehouse was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Città was listed before The Warehouse in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Briscoes Homeware | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Father Rabbit | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kmart NZ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Città | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | A&C Homestore | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | The Warehouse | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | The Homestore | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Farmers | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Spotlight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IKEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Which homeware retailer should I shop at in New Zealand?": 1. Briscoes Homeware, 2. Kmart NZ, 3. Città, 4. Farmers, 5. The Warehouse - Asked ChatGPT "What are the best homeware retailers in New Zealand?": 1. Città, 2. Father Rabbit, 3. Briscoes Homeware, 4. A&C Homestore, 5. The Homestore, 6. The Warehouse - Asked ChatGPT "What's the best homeware retailer in New Zealand for everyday home items?": 1. Kmart NZ, 2. The Warehouse, 3. Briscoes Homeware - Searched Google, AI Overview "homeware stores nz": 1. Father Rabbit, 2. A&C Homestore, 3. Città, 4. The Homestore - Searched Google, AI Overview "homeware shop nz": 1. Father Rabbit, 2. A&C Homestore, 3. The Homestore Not named in any answer: Spotlight and IKEA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand homeware retailers in September 2026? - Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 306K in September 2026. ## Month by month | Month | Città estimated searches | Città Share of Search | Città rank | The Warehouse estimated searches | The Warehouse Share of Search | The Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11K | 0.5% | 6 | 374K | 17.1% | 3 | | Nov 2025 | 13.2K | 0.48% | 6 | 459K | 16.8% | 3 | | Dec 2025 | 14K | 0.4% | 6 | 561K | 15.9% | 4 | | Jan 2026 | 11K | 0.43% | 6 | 457K | 17.9% | 2 | | Feb 2026 | 9.1K | 0.45% | 6 | 374K | 18.3% | 2 | | Mar 2026 | 10.8K | 0.5% | 6 | 373K | 17.3% | 2 | | Apr 2026 | 10.8K | 0.44% | 6 | 373K | 15.4% | 3 | | May 2026 | 10.8K | 0.49% | 6 | 373K | 17.2% | 3 | | Jun 2026 | 10.6K | 0.5% | 6 | 306K | 14.5% | 3 | | Jul 2026 | 8.9K | 0.4% | 6 | 306K | 13.8% | 3 | | Aug 2026 | 10.8K | 0.51% | 6 | 306K | 14.4% | 3 | | Sep 2026 | 10.6K | 0.51% | 6 | 306K | 14.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Città’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Città**: Measured on the search terms “citta”, “citta bloc”, “citta essentials”, “citta home”, “citta limited” and “citta thorndon”, summed into one figure. - **The Warehouse**: Measured on the search terms “chromecast the warehouse”, “rug the warehouse”, “The Warehouse”, “the warehouse app”, “the warehouse bbq”, “the warehouse bedding”, “the warehouse chocolates”, “the warehouse cushion”, “the warehouse fans”, “the warehouse homeware”, “the warehouse lego”, “the warehouse mattress”, “the warehouse phones”, “the warehouse pool”, “the warehouse pot” and “the warehouse sheets”, summed into one figure. - [Città profile](/demand/nz/brands/citta) - [The Warehouse profile](/demand/nz/brands/the-warehouse) - [All homeware retailers in New Zealand](/demand/nz/categories/nz-homeware-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Città or The Warehouse more popular in search? In September 2026, The Warehouse had more branded searches than Città among homeware retailers in New Zealand. The Warehouse had about 306,000 branded searches, while Città had 10,600. The Warehouse made up 14.8% of all homeware retailer searches we track, and Città accounted for 0.51%. ## Cite this page Brandwave. "Città vs The Warehouse: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/citta-vs-the-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/citta-vs-the-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.