--- title: "Città vs McKenzie & Willis: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Città or McKenzie & Willis? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/citta-vs-mckenzie-and-willis" publisher: "Brandwave" --- # Città vs McKenzie & Willis: Which is more popular by branded search in New Zealand? Which is more popular in search, Città or McKenzie & Willis? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Città and McKenzie & Willis - **Competitive set**: Designer furniture stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Città Share of Search**: 31.7% - **McKenzie & Willis Share of Search**: 15.7% ## Which is more popular in search, Città or McKenzie & Willis? - In August 2026, Città had more branded searches than McKenzie & Willis among designer furniture stores in New Zealand. Città was estimated to have 18K branded searches compared to McKenzie & Willis’ 8.9K, and held a 31.7% Share of Search versus McKenzie & Willis’ 15.7%. - Città was ahead of McKenzie & Willis in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Città’s estimated Share of Search among designer furniture stores in New Zealand moved from 31.4% to 31.7%, and its estimated monthly branded searches moved from 18.6K to 18K. - Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand moved from 12.5% to 15.7%, and its estimated monthly branded searches moved from 7.4K to 8.9K. ## How did search popularity change for New Zealand designer furniture stores in August 2026? - In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%. - In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%. ## Month by month | Month | Città estimated searches | Città Share of Search | Città rank | McKenzie & Willis estimated searches | McKenzie & Willis Share of Search | McKenzie & Willis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.6K | 31.4% | 1 | 7.4K | 12.5% | 4 | | Nov 2025 | 22K | 33.5% | 1 | 7.5K | 11.4% | 4 | | Dec 2025 | 24.6K | 41.3% | 1 | 5.9K | 9.9% | 5 | | Jan 2026 | 19.5K | 31.1% | 2 | 7.2K | 11.5% | 4 | | Feb 2026 | 15.8K | 35% | 1 | 6.1K | 13.5% | 3 | | Mar 2026 | 17.8K | 33.7% | 1 | 9.2K | 17.5% | 3 | | Apr 2026 | 18.1K | 33.5% | 1 | 6K | 11% | 4 | | May 2026 | 19K | 32.8% | 1 | 7.3K | 12.5% | 4 | | Jun 2026 | 17.1K | 32% | 1 | 6K | 11.2% | 4 | | Jul 2026 | 16K | 30.8% | 1 | 5.9K | 11.4% | 5 | | Aug 2026 | 18K | 31.7% | 1 | 8.9K | 15.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Città’s and McKenzie & Willis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Città**: Measured on the search terms “citta”, “citta bloc”, “citta design”, “citta design outlet”, “citta dining table”, “citta essentials”, “citta furniture”, “citta home”, “citta limited”, “citta near me”, “citta nz”, “citta online”, “citta outlet store”, “citta outlet store online”, “citta shop”, “citta sofa”, “citta store”, “citta thorndon” and “cittadesign com”, summed into one figure. - **McKenzie & Willis**: Measured on the search terms “mckenzie & willis”, “mckenzie & willis furniture”, “mckenzie & willis near me”, “mckenzie and willis beds”, “mckenzie and willis clearance”, “mckenzie and willis curtains”, “mckenzie and willis dining chairs”, “mckenzie and willis duvet covers”, “mckenzie and willis sale”, “mckenzie willis”, “mckenzie willis furniture”, “mckenzie willis outdoor furniture”, “mckenzie willis sale”, “mckenziewillis” and “mcw nz”, summed into one figure. - [Città profile](/demand/nz/brands/citta) - [McKenzie & Willis profile](/demand/nz/brands/mckenzie-and-willis) - [All designer furniture stores in New Zealand](/demand/nz/categories/nz-designer-furniture-stores): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Città or McKenzie & Willis? In August 2026, Città had more branded searches than McKenzie & Willis among designer furniture stores in New Zealand. Città was estimated to have 18K branded searches compared to McKenzie & Willis’ 8.9K, and held a 31.7% Share of Search versus McKenzie & Willis’ 15.7%. ## Cite this page Brandwave. "Città vs McKenzie & Willis: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/citta-vs-mckenzie-and-willis This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/citta-vs-mckenzie-and-willis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.