--- title: "Città vs Farmers: Which is searched more in New Zealand?" description: "Is Città or Farmers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the homeware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/citta-vs-farmers" publisher: "Brandwave" --- # Città vs Farmers: Which is searched more in New Zealand? Is Città or Farmers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the homeware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Città and Farmers - **Competitive set**: homeware retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Città Share of Search**: 0.51% - **Farmers Share of Search**: 0.06% ## Is Città or Farmers more popular in search? - In September 2026, Città had more branded searches than Farmers among homeware retailers in New Zealand. Città had about 10,600 branded searches, while Farmers had 1,240. Città made up 0.51% of all homeware retailer searches we track, and Farmers accounted for 0.06%. - Città was ahead of Farmers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Città’s share of searches among homeware retailers in New Zealand moved from 0.5% to 0.51%, and its estimated monthly branded searches moved from 11K to 10.6K. - Across the 12 months ending September 2026, Farmers’ share of searches among homeware retailers in New Zealand moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 2K to 1.2K. ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Città was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Farmers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Città was listed before Farmers in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Briscoes Homeware | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Father Rabbit | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kmart NZ | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Città | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | A&C Homestore | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | The Warehouse | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | The Homestore | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Farmers | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Spotlight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IKEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Which homeware retailer should I shop at in New Zealand?": 1. Briscoes Homeware, 2. Kmart NZ, 3. Città, 4. Farmers, 5. The Warehouse - Asked ChatGPT "What are the best homeware retailers in New Zealand?": 1. Città, 2. Father Rabbit, 3. Briscoes Homeware, 4. A&C Homestore, 5. The Homestore, 6. The Warehouse - Asked ChatGPT "What's the best homeware retailer in New Zealand for everyday home items?": 1. Kmart NZ, 2. The Warehouse, 3. Briscoes Homeware - Searched Google, AI Overview "homeware stores nz": 1. Father Rabbit, 2. A&C Homestore, 3. Città, 4. The Homestore - Searched Google, AI Overview "homeware shop nz": 1. Father Rabbit, 2. A&C Homestore, 3. The Homestore Not named in any answer: Spotlight and IKEA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand homeware retailers in September 2026? - Estimated monthly branded searches for Farmers in New Zealand fell 36.7% over 12 measured months, from 2K to 1.2K in September 2026. ## Month by month | Month | Città estimated searches | Città Share of Search | Città rank | Farmers estimated searches | Farmers Share of Search | Farmers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11K | 0.5% | 6 | 2K | 0.09% | 9 | | Nov 2025 | 13.2K | 0.48% | 6 | 1.9K | 0.07% | 9 | | Dec 2025 | 14K | 0.4% | 6 | 2.3K | 0.06% | 10 | | Jan 2026 | 11K | 0.43% | 6 | 2K | 0.08% | 10 | | Feb 2026 | 9.1K | 0.45% | 6 | 1.4K | 0.07% | 10 | | Mar 2026 | 10.8K | 0.5% | 6 | 1.5K | 0.07% | 10 | | Apr 2026 | 10.8K | 0.44% | 6 | 1.6K | 0.07% | 10 | | May 2026 | 10.8K | 0.49% | 6 | 1.7K | 0.08% | 10 | | Jun 2026 | 10.6K | 0.5% | 6 | 1.5K | 0.07% | 10 | | Jul 2026 | 8.9K | 0.4% | 6 | 1.4K | 0.06% | 10 | | Aug 2026 | 10.8K | 0.51% | 6 | 1.4K | 0.07% | 10 | | Sep 2026 | 10.6K | 0.51% | 6 | 1.2K | 0.06% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Città’s and Farmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Città**: Measured on the search terms “citta”, “citta bloc”, “citta essentials”, “citta home”, “citta limited” and “citta thorndon”, summed into one figure. - **Farmers**: Measured on the search terms “farmers bedding”, “farmers home decor” and “farmers homeware”, summed into one figure. - [Città profile](/demand/nz/brands/citta) - [Farmers profile](/demand/nz/brands/farmers) - [All homeware retailers in New Zealand](/demand/nz/categories/nz-homeware-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Città or Farmers more popular in search? In September 2026, Città had more branded searches than Farmers among homeware retailers in New Zealand. Città had about 10,600 branded searches, while Farmers had 1,240. Città made up 0.51% of all homeware retailer searches we track, and Farmers accounted for 0.06%. ## Cite this page Brandwave. "Città vs Farmers: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/citta-vs-farmers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/citta-vs-farmers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.