---
title: "Citation HR vs The People Project: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Citation HR or The People Project? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/citation-hr-vs-the-people-project"
publisher: "Brandwave"
---

# Citation HR vs The People Project: Which is more popular by branded search in New Zealand?

Which is more popular in search, Citation HR or The People Project? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Citation HR and The People Project
- **Competitive set**: HR Software and Advisory Platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Citation HR Share of Search**: 0.52%
- **The People Project Share of Search**: 1.2%

## Which is more popular in search, Citation HR or The People Project?

- In August 2026, The People Project had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. The People Project was estimated to have 270 branded searches compared to Citation HR’s 120, and held a 1.2% Share of Search versus Citation HR’s 0.52%.
- The People Project was ahead of Citation HR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Citation HR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 160 to 120.
- Across the 11 months ending August 2026, The People Project’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 400 to 270.

## How did search popularity change for New Zealand HR software and advisory platforms in August 2026?

- Estimated monthly branded searches for The People Project in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.
- Estimated monthly branded searches for Citation HR in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026.

## Month by month

| Month | Citation HR estimated searches | Citation HR Share of Search | Citation HR rank | The People Project estimated searches | The People Project Share of Search | The People Project rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 0.7% | 6 | 400 | 1.8% | 5 |
| Nov 2025 | 120 | 0.52% | 6 | 330 | 1.4% | 5 |
| Dec 2025 | 80 | 0.43% | 6 | 270 | 1.4% | 4 |
| Jan 2026 | 120 | 0.62% | 6 | 330 | 1.7% | 5 |
| Feb 2026 | 120 | 0.62% | 6 | 400 | 2.1% | 4 |
| Mar 2026 | 180 | 0.76% | 6 | 490 | 2.1% | 4 |
| Apr 2026 | 120 | 0.63% | 6 | 330 | 1.7% | 5 |
| May 2026 | 120 | 0.53% | 6 | 330 | 1.5% | 5 |
| Jun 2026 | 100 | 0.44% | 6 | 400 | 1.8% | 4 |
| Jul 2026 | 80 | 0.36% | 6 | 340 | 1.5% | 5 |
| Aug 2026 | 120 | 0.52% | 6 | 270 | 1.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Citation HR’s and The People Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Citation HR**: Measured on the search terms “citation hr”, “citation hr advice” and “HR Assured”, summed into one figure.
- **The People Project**: Measured on the search terms “The People Project” and “the people project nz”, summed into one figure.

- [Citation HR profile](/demand/nz/brands/citation-hr)
- [The People Project profile](/demand/nz/brands/the-people-project)
- [All HR software and advisory platforms in New Zealand](/demand/nz/categories/nz-hr-software-and-advisory-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Citation HR or The People Project?

In August 2026, The People Project had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. The People Project was estimated to have 270 branded searches compared to Citation HR’s 120, and held a 1.2% Share of Search versus Citation HR’s 0.52%.

## Cite this page

Brandwave. "Citation HR vs The People Project: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/citation-hr-vs-the-people-project

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/citation-hr-vs-the-people-project. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.