--- title: "Citation HR vs MyHR: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Citation HR or MyHR? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/citation-hr-vs-myhr" publisher: "Brandwave" --- # Citation HR vs MyHR: Which is more popular by branded search in New Zealand? Which is more popular in search, Citation HR or MyHR? Compare estimated monthly branded-search demand and Share of Search inside the HR Software and Advisory Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Citation HR and MyHR - **Competitive set**: HR Software and Advisory Platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Citation HR Share of Search**: 0.52% - **MyHR Share of Search**: 36.8% ## Which is more popular in search, Citation HR or MyHR? - In August 2026, MyHR had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. MyHR was estimated to have 8.5K branded searches compared to Citation HR’s 120, and held a 36.8% Share of Search versus Citation HR’s 0.52%. - MyHR was ahead of Citation HR in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Citation HR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 160 to 120. - Across the 11 months ending August 2026, MyHR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 38.8% to 36.8%, and its estimated monthly branded searches moved from 8.9K to 8.5K. ## How did search popularity change for New Zealand HR software and advisory platforms in August 2026? - In August 2026, MyHR lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 37.9% to 36.8%. - Estimated monthly branded searches for Citation HR in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026. ## Month by month | Month | Citation HR estimated searches | Citation HR Share of Search | Citation HR rank | MyHR estimated searches | MyHR Share of Search | MyHR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 0.7% | 6 | 8.9K | 38.8% | 2 | | Nov 2025 | 120 | 0.52% | 6 | 8.7K | 37.8% | 2 | | Dec 2025 | 80 | 0.43% | 6 | 7.1K | 38% | 2 | | Jan 2026 | 120 | 0.62% | 6 | 7.2K | 37.4% | 2 | | Feb 2026 | 120 | 0.62% | 6 | 7.2K | 37.6% | 2 | | Mar 2026 | 180 | 0.76% | 6 | 8.7K | 36.8% | 2 | | Apr 2026 | 120 | 0.63% | 6 | 7K | 36.6% | 2 | | May 2026 | 120 | 0.53% | 6 | 8.6K | 38.1% | 2 | | Jun 2026 | 100 | 0.44% | 6 | 8.6K | 37.7% | 2 | | Jul 2026 | 80 | 0.36% | 6 | 8.5K | 37.9% | 2 | | Aug 2026 | 120 | 0.52% | 6 | 8.5K | 36.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Citation HR’s and MyHR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Citation HR**: Measured on the search terms “citation hr”, “citation hr advice” and “HR Assured”, summed into one figure. - **MyHR**: Measured on the search terms “my hr”, “myhr”, “myhr nz”, “myhr payroll”, “myhr software” and “myhr works”, summed into one figure. - [Citation HR profile](/demand/nz/brands/citation-hr) - [MyHR profile](/demand/nz/brands/myhr) - [All HR software and advisory platforms in New Zealand](/demand/nz/categories/nz-hr-software-and-advisory-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Citation HR or MyHR? In August 2026, MyHR had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. MyHR was estimated to have 8.5K branded searches compared to Citation HR’s 120, and held a 36.8% Share of Search versus Citation HR’s 0.52%. ## Cite this page Brandwave. "Citation HR vs MyHR: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/citation-hr-vs-myhr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/citation-hr-vs-myhr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.